Samsung's information

Samsung, the abbreviation of Samsung Group, the largest enterprise group in South Korea, includes 44 subsidiaries and other legal entities. It has set up nearly 300 legal entities and offices in nearly 70 countries and regions, with a total staff of 6,543,800+0.96 million, and its business involves many fields such as electronics, finance, machinery and chemistry. In addition, Samsung is also an astronomical star and decoration in ancient China. Samsung galaxy was founded in 1969[ 1], and 1992 officially entered the Korean market after the establishment of diplomatic relations between China and South China. 1In August, 1992, Samsung Electronics Co., Ltd. invested and set up a factory in Huizhou, China. Since then, in 10, Samsung Electronics has continuously increased its investment and cooperation in China, becoming one of the largest Korean-funded enterprises in China. In 2003, the sales of Samsung Electronics in China exceeded US$ 654.38+000 billion, which jumped to the level of first-class enterprises in China. In 2003, Samsung's brand value was $65.438+0.085 billion, ranking 25th in the world, and it was selected as the fastest-growing high-tech brand in the world by Business Week. Three companies under the Group entered Fortune magazine's list of the world's top 500 in 2003, among which Samsung Electronics ranked 59th, Samsung products ranked 1 15, and Samsung Life ranked 236th. In 2003, the turnover of Samsung Group was about US$ 96.5 billion, and the brand value was as high as US$ 65.438+0.085 billion, ranking 25th among the top 100 brands in the world and becoming the fastest growing brand for two consecutive years. Samsung Electronics, the flagship company of the group, ranked third in the top IT 100 of Business Week in 2003, and has increasingly become the industry leader, with its influence exceeding many traditional giants in the industry. Samsung has nearly 20 kinds of products, and its world market share ranks first among global enterprises, showing its strong strength in the international market. Take Samsung Electronics as an example. The company has won many awards in the Industrial Design Excellence Award (IDEA) of the American Industrial Design Association, and has won the most awards for several years in a row. All these prove that Samsung's design ability has reached the world-class level. In 2003, Samsung obtained 13 13 patents in the United States, ranking ninth among all enterprises in the world. This corporate brand ranks 26th in the 2006 Top 500 World Brands compiled by the World Brand Lab, and 42nd in the 2006 ranking of 65,438+000 global companies published by Barron's Weekly. Samsung trademark 1993, in order to celebrate the 55th anniversary of the founding of the company and the 5th anniversary of Samsung's "second venture", Samsung launched a new company logo plan. Its purpose is to strengthen the competitiveness of the company by matching the attitudes and behaviors of all employees with the goals that the public wants Samsung to achieve. Samsung redefined the company logo to show its firm determination to become a world leader. Samsung's name is now written in English to expand its position as a global company in the world. The company name is located in the dynamic new Logo design, giving people a dynamic overall image of the company. Its oval shape symbolizes the movement of the world in space and conveys the unique image of innovation and change. The first letter "s" and the last letter "g" partially break through the shackles of the ellipse, integrating the outside and the inside, showing Samsung's desire to integrate with the world and serve the society? Brand Value In the digital age, products will be distinguished more by brand than by function or quality. Since 1999, Samsung Electronics has adhered to the global brand communication strategy. According to the research results released by Interbrand in the United States, the brand equity value of Samsung Electronics increased from $6.4 billion in 200 1 year to $125.5 billion in 2004, making it the fastest growing brand. From June 5438+065438+1October 10, 2005, Samsung Electronics will implement the overall marketing strategy to replace the separate marketing plan, and enhance the market power and brand value with high-quality products. Under the guidance of the brand concept of "Wow, Simple and Inclusive", Samsung Electronics is launching a global brand promotion campaign. In recent years, due to the lack of innovation and poor management, Sony sought to merge with the mobile phone department of Ericsson, the former global mobile phone overlord, to establish Sony-Ericsson, but Samsung still surpassed Sony Ericsson in 2002 with excellent performance. In the current global mobile phone market, the most beautiful and popular mobile phone recognized by consumers is not Sony but Samsung, which completely subverts the picture of Sony's dominance in the field of consumer electronics. Starting from 1998, Samsung Electronics * * * won the 17 industrial design award, becoming the company with the most awards for five consecutive years. The total number of awards is the same as that of American apples. Not long ago, Samsung Electronics won five awards in the 2002 American Industrial Design Award (IDEA), which was awarded by the American Industrial Design Association and is one of the most important awards in the global industrial design field. Samsung and Apple tied for first place, both of which won the most industrial design awards this year, ahead of IBM, NEC, Canon, Sony, Hitachi, Mitsubishi and Fujitsu. This achievement proves that Samsung Electronics' leading design concept has been recognized globally, making it a solid step towards the goal of building a world-class enterprise. On June 5th, 2003, at the meeting of President Group to commemorate the "New Operation Anniversary of 10" attended by more than 50 people, including President Lee Kin-hee and the presidents of subsidiaries, Samsung set a higher-level strategic goal: strive to become the "most respected enterprise in the world" with sales of 270 trillion won and pre-tax profit of 30 trillion won by 20 10, and ensure the brand value of 70 billion US dollars.