Why is it so hard to digitize newspapers, and globally?

Since the popularity of the Internet, the digitalization of newspapers has been done for many years, but the effect is not as good as imagined, we are still not used to using computers or digital devices to see the newspaper, digital newspaper sales are not ideal, paper is still the main carrier of the newspaper, the short term will not have much change.

One, reading inertia

Growing up, the newspaper in people's impression is the kind of large paper, printed above the ink fonts and pictures of things. A newspaper in the hands, there is always an indescribable feeling, you can not help but open it, to find their favorite content, read their own interest in the news. When I was a child, I often used newspapers as containers, or as draft paper, and sometimes even as a rag. It can be said that the significance of the newspaper is not only to read, it is a kind of emotion. So, for newspapers, people prefer the feeling of paper.

Second, the limitations of the audience and the impact of the Internet

Each kind of newspaper has its fixed audience range, and now the young people are more and more do not like to read the newspaper, due to the network media is very developed, the young people are more accustomed to accepting the information of the network media. Any major news reports, young people also the first time to turn to the network, while the content of the newspaper relative to the content of the network media is relatively lagging behind, and each newspaper has its own different styles and positioning, while the network media to give people more choices. It can be said that the Internet media diverted most of the young readers of newspapers.

Three, reading equipment is limited

Newspapers due to its special layout design, even if digitized, its original layout design has been well preserved. And this design is not conducive to the computer, or other mobile terminals to read. Given the size of the current computer and cell phone screen, a newspaper layout is difficult to complete the display on the screen, or you can only see part of it, you need to zoom in and out in order to see the whole layout, such an operating experience is very inconvenient, and is not conducive to the dissemination of digitized newspapers.

It is foreseeable that in the long term future, newspapers will still not exit the stage of history, and paper and digital versions will exist simultaneously to meet the needs of different readers.