Traditional Culture Encyclopedia - Traditional customs - Enterprise live need to pay attention to what links
Enterprise live need to pay attention to what links
2. Dedicated network: Enough bandwidth can ensure the stability of each live broadcast. Under normal circumstances, a high-quality live broadcast requires at least 4M upload speed, and a dedicated network is best!
3. Familiarize yourself with the equipment: There are various kinds of equipment involved in live broadcasting, so you should know in advance all the hardware equipment you need to use on the day of the event and prepare the related accessories, familiarize yourself with them and test them in advance, so as to reduce a lot of unnecessary troubles.
4. Light debugging: If there is no good light, the live screen will show low-quality, blocky images, mosaics and other phenomena, so that your viewers have a bad experience. Therefore, it is very necessary to debug the light of the equipment in the shooting position in advance.
5. Sound debugging: In a live event, the direct impact on customer experience in addition to the picture is the sound effect. Independent audio signals from the guide desk can be avoided from the sound noise, signal confusion or echo and other issues, to achieve professional-grade live effect.
6. Spare equipment: to ensure that the event live foolproof, prepare a spare equipment is also very necessary. Spare batteries, spare network, spare live encoder. If conditions allow, then prepare a spare set of audio system and camera equipment.
7. Event publicity: even the best live content needs to use the power of publicity. If you want to get more users interested in your products or services through the live broadcast of the event, you need to lay out the publicity channels in advance, a week, a day, an hour, five minutes before the start of the event through different publicity channels to push the live broadcast of the event reminders, you can get more viewers and the media's attention.
8. Do a good job of interaction: the interactivity of the live webcast and real-time is the biggest difference between it and the recorded broadcast, take advantage of this feature, do a good job of off-site and on-site interactions, will be your live event to win more praise!
9. Activity Summary: After the end of the live broadcast, summarize the activity, analyze the user viewing data and problems, so that the next live broadcast to do better.
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