What are the enrollment methods of training institutions?

Education and training institutions commonly used enrollment channels are:

First, open class enrollment

Open class, which tests the ability of lecturers and the ability of on-site market personnel to sign documents, is getting worse and worse at present. For example, the year before last, an open class with about 1000 students was held. The year before last, more than 700 people registered on site. This year, an open class with 1000 students was held, and only 20 people registered on site. Now our open class faces three difficulties. This is not because the lecturer is not good enough, nor because the process of the open class is not good enough, but because parents have already had a sense of resistance to the open class, and everyone knows what the purpose of the open class is. Therefore, open classes are gradually being replaced by other enrollment methods.

Second, channel enrollment

In fact, channel enrollment is to buy students from institutions or channel agents. For example, if you go to a kindergarten to talk about students, one student will report to 200 yuan, this kindergarten will give 100, and that one will give to 50 yuan, from which you can get high-quality students.

However, channel agents also have a fatal disadvantage. It focuses on channels and has direct benefits, so it is easy to ignore the training of professional enrollment marketing team. Once the channel is broken, the center will lose its own source of enrollment. Therefore, how to build an elite team while recruiting students through channels is a problem that continues to be solved.

Third, consulting enrollment

The most efficient means of registration, through 30 minutes of face-to-face teaching conversion to solve the consultant's problems, so as to achieve registration. But now the center is very unprofessional in this respect. Few centers set up curriculum consultant positions, and most of them are held by the market and teachers part-time. But if it is only a part-time job, there will be great problems in tracking the amount of consultation first. Interested customers make an appointment to call tomorrow morning 10, and teachers will not remember to call back when they are busy. If there is this position, the punctuality of a phone call will make customers feel different. Therefore, it is very important to set up such a special curriculum consultant position.

Fourth, word-of-mouth enrollment.

I believe every school must have word-of-mouth enrollment. Can any headmaster tell us about the current word of mouth? How many people are there in the school and how many people have brought word of mouth? According to our statistics, the average school's reputation can be 20% of students, so why is the remaining 80% without reputation? Didn't the child learn well at school? Parents are dissatisfied with the school? Is there anything wrong with the teacher's teaching?

Verb (abbreviation of verb) online registration

Can the network recruit students? The answer is yes. It is not comprehensive to say that the network can directly enroll many students. Often need the cooperation of our course consultants or other departments. However, if the network is used well, it can definitely create good benefits for you. However, institutions generally ignore the power of the network, or attach importance to the network without paying attention to the adjustment and connection of personnel, resulting in poor results or even giving up.