What does a new media operation do?

I. New media is a digitized form of media.

Including all digitized traditional media, online media, mobile media, digital television, digital newspapers and magazines.

Two, the new media operation

Through modern mobile Internet means, through the use of WeChat, microblogging, posting and other emerging media platform tools for product publicity, promotion, product marketing a series of operational means. By planning brand-related high-quality, highly communicative content and online activities, it pushes messages to customers widely or precisely to increase participation and visibility, thus making full use of the fan economy and achieving the corresponding marketing objectives.

Expanded Information

The ability of new media to quickly absorb a large number of readers in a short period of time is far from being separated from its grassroots character, which makes "everyone is a news disseminator" a reality.

It is precisely because of this characteristic that the new media have gradually changed people's way of thinking and even their way of life. This new approach has opened up new areas of society, galvanized the grassroots groups that have been "silent", and awakened their desire to personally participate in the social process and their desire for rights. This is the most fundamental and important force behind the rapid rise of new media to drive social progress.

Baidu Encyclopedia of New Media