What does outlet mean?

Outlets refer to brand direct-selling shopping centers.

OUTLETS, which means "exit, outlet, exit" in English. In retail business, it refers to a shopping center composed of shops selling out-of-season, off-shelf and out-of-code brand-name goods, so it is also called "brand direct selling shopping center".

Outlets was first born in the United States and has a history of nearly a hundred years. Outlets was originally a "factory direct-sale store" specializing in handling factory tail goods. Later, they gradually gathered to form a similar large outlet shopping center, and gradually developed into an independent retail format.

Characteristics of outlets

The cost of traditional shopping malls is very high. Manufacturers should not only bear the expenses of shopping malls, but also bear the expenses of decoration, salespersons' salaries, utilities, shopping mall promotion fees, managers' salaries and so on. In Outlet Mall, all products are directly supplied by manufacturers or first-class dealers, eliminating all intermediate channels. Even if the manufacturer sells at a price below 30%, there is still some room for gross profit.

There are three magic weapons for traditional outlets to attract customers:

World-famous brands-a collection of world-famous or well-known brands, with pure brands and high quality;

Incredibly low price-generally sold at a price as low as 1-6 fold, good quality and low price, and consumers are eager for it;

Convenient and comfortable atmosphere-far from the urban area, convenient transportation and simple and comfortable freight yard.