How much do you know about booth design?

The design and construction of the booth is simply to provide commercial services for various exhibitions, which belongs to the commercial service industry. The earliest exhibition in China was the Canton Fair. Booth design and construction belong to commercial services, which are different from general commercial services. Other commercial services may be stable, but the design and construction of the booth are different. This service will change with different exhibitions, different booth locations and different product styles. Therefore, this commercial service is diversified, and the booth design must be done by the cooperation of enterprises and design companies, otherwise there will be such a delay.

Characteristics of exhibition planning: exhibition planning has the characteristics of pertinence, systematicness, variability and feasibility. Targeted: Exhibition planning is a targeted activity. It is the concrete application of exhibition theory in exhibition activities. When planning an exhibition, we must first make clear what the purpose of the exhibition is and what the problem is. For example, some exhibitions are based on the lifestyle of specific consumer groups and have distinct themes, which requires that exhibits and activities must be organized around the theme when planning. Systematic: Exhibition planning is the operation planning of the whole exhibition activity, so it has systematic characteristics. When planning, system performance should be weighed against all aspects of the exhibition. By weighing, the enterprise goals, especially the enterprise marketing goals achieved through participation, are consistent, so as to maintain unity in products, packaging, brands, prices, services, channels, promotion, advertising, promotion and publicity. Systematization can reduce the randomness and disorder of exhibition planning and improve efficiency. With the in-depth study of exhibition theory, in recent years, some scholars have put forward the concept of "three-dimensional planning", which can be said to be a manifestation of the systematicness of exhibition planning.