What are the characteristics and advantages of WeChat marketing?

1, peer-to-peer precision marketing: WeChat has a huge user base. With the advantages of mobile terminal, natural socialization and location positioning, every piece of information can be pushed, so that everyone has the opportunity to receive this information, and then help businesses achieve point-to-point accurate marketing;

2. Flexible and diverse forms: users can use the "drift bottle" to publish voice or text, and then throw it into the sea. If other users "catch" it, they can start a conversation;

3. Location signature: merchants can use the "user signature file" as a free advertising space to promote themselves, and nearby WeChat users can see the information of the merchants;

4. QR code: Users can add friends and pay attention to corporate accounts by scanning and identifying the identity of QR code; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O;

5. Open platform: Through the WeChat open platform, application developers can access third-party applications, or put the application LOGO in the WeChat attachment column, which is convenient for users to call third-party applications for content selection and sharing.

Disadvantages of wechat marketing:

1. User Privacy: WeChat is a social software based on user location information. As a social platform, its security risks are still obvious. In the process of using WeChat, users may reveal their personal information if they are not careful, which will bring troubles to users' personal privacy.

2. User security: QR code is the entrance of mobile Internet. With the popularity of network and smart phone hardware, QR code technology has become a new channel for the spread of mobile phone viruses and phishing websites. If there is no standardized management measures to follow up, the QR code, as the user's identity and consumption voucher, will be easier to conduct online fraud and fish in troubled waters in relevant consumer places once it is used by criminals.

3. Wechat platform usage defect: Wechat does not show whether the user is online. Wechat doesn't show whether the other party is online like QQ, so many individual users can't communicate in time when using it.