Traditional Culture Encyclopedia - Traditional customs - Traditional business model

Traditional business model

Shops along the street, commonly known as bottom shops, are a traditional business model with lasting vitality and have long been favored by people. Compared with other business models, investing in shops along the street is less risky. Other business models, such as department stores, specialized markets, comprehensive supermarkets, specialized supermarkets, etc. , each with its own characteristics, but the business flexibility is relatively poor. Although it will prosper for a certain period of time, it can't guarantee to adapt to people's consumption habits for a long time. Shops along the street are easy to transfer even if it is difficult to operate. The value of shops along the street has obvious regional characteristics. Generally speaking, the value of shops along the street is related to the distance from the city center. The more downtown, the greater the commercial value. The shops in the city center have high rental rate and high rent, which is very valuable. The characteristics of low risk. The value of shops along the street outside the urban area is uncertain. For example, the rents of shops close to some well-known markets can even be comparable to those in the city center, but once the market moves, their rents will be greatly reduced. The commercial organization of shops along the street has a great influence on the value of shops. The value of a shop is not only the value of the building itself, but also its "intangible value". This "intangible value" is manifested in the popularity of the street. To be sure, the popularity of the main commercial streets in a city is much higher than that of other streets. If this commercial street has its own characteristics in business organization, its "intangible value" will be higher. The value of the shop is also related to the width of the street. It is generally believed that narrow streets make the business atmosphere more cohesive. Actually, it is not. If the width of ancient commercial streets is generally about 6 meters, in order to adapt to people's walking lifestyle, then in the bicycle era, the width of commercial streets needs to exceed 12 meters; With the advent of the automobile age, the number of commercial streets is required to reach about 30. Generally, there are two kinds of street widths suitable for modern commercial streets: one is a pedestrian street with a width of 10-20 meters, and generally there are one or two commercial pedestrian streets in a city; The other is a 20-35-meter-wide urban two-way road suitable for the automobile shopping era. At present, people don't know much about the latter type of commercial street, but if you have the experience of shopping by car, you should know it. Imagine how car owners can go shopping if cars can't easily enter and park. Today, with the explosive growth of private cars, this kind of commercial street will be promising.

People often say that "one shop supports three generations", which is the most concise interpretation of the value of shops. For example, the current 30-square-meter shop rents 30,000 yuan a year, just enough to meet the basic living expenses of a family. After a few years, the basic living expenses of a family will increase, but the rent appreciation of shops is basically synchronized, so a shop can "support" three generations. If there is a second shop, it is possible for three generations to live a well-off life. Owning three stores can ensure the comfortable life of three generations; Four stores, five stores ... life will get better and better!