Traditional Culture Encyclopedia - Traditional customs - What is the current mainstream business model of boutique hotels? What is the difference with the traditional model
What is the current mainstream business model of boutique hotels? What is the difference with the traditional model
Current boutique hotel to do the mainstream business model of wine and the traditional business model has a big difference, because the market is already overcapacity, no matter what kind of wine is so, advertising all over the place, the price war to fight in the dark, the pure crumbs of the sale of wine, emphasize how good your wine, how healthy, no one believes that there is a lot of brand-name wine on the market, why should we go to you to buy it, which is a traditional
Now the mainstream mode is to sell wine to sell a culture, connections; to sell wine to sell a health; to sell wine to sell a gift solution; so that the mainstream business model of the boutique hotels is: how to give the traditional wine a new connotation, how to link the traditional wine and the emerging industries encouraged by the state, to form a new product mix, such as wine and the big cultural industries (film, sports and tourism, etc.). (For example, linking wine and tourism in big culture industry (movie, sports and tourism, etc.), making wine into a wine culture industry and excavating, which can be combined into wine culture tourism, and if we do imported wine and have foreign winery resources, we can combine them into French winery tourism products. Link up wine and big agriculture, can be made into wine culture eco-tourism industry and so on. Therefore, we need to tap the value demand of different groups, fashion hotspots, link wine and it, combined into a new wine product portfolio, to sell not only wine, but wine-related solutions to customer needs. More can be concerned about the web link
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