Now that online celebrity stars bring goods live, how should physical stores survive?

1. offline store drainage, movable push

Use offline stores to do activities, add customers from offline stores to WeChat, then preheat the live broadcast room in advance, issue discount coupons and other preferential activities to push, and reach a certain popularity before the live broadcast.

2. Community drainage

Previously, businesses that operated communities introduced community traffic into the live broadcast room, sent friends to praise activities, and made small cards in the live broadcast room. To guide community fans to spontaneously produce fission.

3. Online shopping mall

The homepage and details page of the online mall publish the preview of the live broadcast room, the live broadcast content and theme, preferential products and preferential strategies. If the live room is being broadcast live, there is an entrance and introduction of the live room in a conspicuous position in the mall, and there is a push message before the live broadcast.

4. Cooperation and promotion

Cooperate with other merchants to promote each other, and different categories of goods complement each other and integrate traffic, often resulting in1+1>; The effect of 2!

So what are the advantages of this live broadcast room compared with live broadcast with goods?

1. High customer trust.

Customers with private domain traffic trust merchant's store broadcast more than anchors with goods. The popularity of the live broadcast room may not be as high as that of online celebrities, but the conversion rate is often much higher than that of celebrities and online celebrities.

2. After-sales guarantee

The merchant shop broadcast is its own product, which not only explains the product more carefully, but also solves the after-sales problem more conveniently.

3. Fixed category

Due to the nature of the live broadcast in the merchant's shop, most of the goods in the live broadcast room belong to the industry where the merchant is located, which is different from the goods in the live broadcast room in Celebrity on the Internet. Ordinary customers can directly pay attention to what kind of goods the merchants choose, and if they want to buy, they can come directly next time, saving a lot of time in choosing the live broadcast room.

4. The price is more suitable

Without the anchor to lower the price, the pricing and preferential policies of the merchants in the live broadcast room are more flexible. Whether to clear inventory or launch new products depends on the situation.

5. Layout of live broadcast room

Generally speaking, the store broadcast is in the store. Through the transformation of the store, the store will be closer to the experience store. Customers feel the same whether they are online or offline live broadcast rooms or physical stores, and they can feel the goods more intuitively.