Traditional Culture Encyclopedia - Traditional customs - Introduction and background of Ping An Insurance Company
Introduction and background of Ping An Insurance Company
It is a listed company on the main boards of Hong Kong Stock Exchange and Shanghai Stock Exchange with stock codes of 23 18 and 60 13 18 respectively.
20 17 June, BrandZ 2065 438+07 Top Global Brands 100 was released, and China Ping An ranked 6 1. ? On July 3 1 day, the Fortune China 500 list was released, and China Ping An Insurance (Group) Co., Ltd. ranked fifth.
In September of 20 18, China ping an insurance (group) co., ltd ranked sixth among the top 500 Chinese enterprises in 20 17, two places higher than that in 20 17. ? 2065438+2008 Fortune Global 500 ranked 29th.
20 18 12 and the top 500 world brands compiled by the world brand laboratory were announced, and China Ping An ranked 179.
scope of business
Investment insurance enterprises; Supervise and manage the domestic and overseas businesses of holding investment enterprises; Carry out insurance fund utilization business; Approved to carry out insurance business at home and abroad; Other businesses approved by China CIRC and relevant state departments.
brand recognition
Brand logo design meaning:
Ping An aims to create a symbol that integrates China's traditional culture and modern brand concept. Logo design adopts the concept of "outer circle inside" in China traditional culture, and combines the lightness and conciseness of international brand design trend, which not only has traditional characteristics, but also shows modern fashion style.
The shape of an equilateral triangle with the word "A" reminds people of all kinds of huts in China and the West, implying the image of caring, caring and home. The green in the green square symbolizes life, vitality and vigor. The square image fits the family, coincides with the traditional "Confucius Square" coin shape in China, and is a symbol of wealth.
Putting life, wealth and treasure at home is a feeling of peace of mind, a feeling of being able to sit at home and be happy and safe. Through the design of brand name and logo, as well as the embodiment in words and vision.
"China Ping 'an" hopes to express its corporate mission of being responsible to shareholders, customers, employees and society, and highlight the brand image of China Ping 'an as the first choice for modern China people to become an integrated financial group integrating insurance, banking and investment services.
Extended data:
corporate culture
Vision: the leading international technology personal financial life service group.
Mission: Responsible for customers, shareholders, employees and society.
Values: Maximizing value is the standard to test all the work of Ping An management.
Core idea: Profession creates value.
Brand slogan: professional, make life easier.
Cultural characteristics: crisis consciousness, tolerance and simplicity.
Company discipline: professional leadership, honest service, creating value and repaying society.
Baidu Encyclopedia-China Ping An Insurance (Group) Co., Ltd.
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