What is new retail? Know a thing or two about new retail. Can you tell me something?

Nowadays, new retail has become the hottest business model, and various traditional retail industries have begun to move closer to new retail. Various internet companies and offline retail enterprises also want to share a piece of new retail. After the capital injection, new retail is spreading to all walks of life at a very exaggerated speed. If your business is not familiar with the new retail, you should be prepared in advance. If you don't keep up with the pace of new retail development, it is inevitable to be eliminated by other enterprises.

The first step: online and offline integration

In the new retail era, it is said that online and offline should be combined. The real new retail should be the full opening and deep integration of online and offline channels such as online stores, mobile apps, shopping malls, direct stores and franchise stores. Products, inventory, membership, services and other links run through it as a whole, so that the respective advantages of the Internet and physical stores can be fully brought into play in the combined state.

Step 2: Deepen the customer experience.

By focusing on improving the overall customer experience, paying attention to every contact with customers, coordinating and integrating various customer contact points or contact channels at various stages such as pre-sale, sale and after-sale, we can seamlessly deliver the target information to customers, create a positive feeling that matches brand promise, and then realize customer loyalty and strengthen perceived value, thus increasing enterprise income and asset value. After ensuring that customers have a good user experience, we will improve customers' satisfaction and loyalty to the company and ultimately improve the company's performance.

Step 3: Data management

In the market operation of enterprises and physical stores, all kinds of business data are very important. The data presented by traditional management mode is not only easy to make mistakes, but also difficult for businesses to analyze. Therefore, the management mode of data and information has become a commercial trend. If you want to keep yourself from being eliminated, only by using data-based management tools can you ensure that stores have data analysis capabilities, and big data can not only help businesses better serve consumers, but also make their marketing activities more personalized and precise.