Differences between network marketing and traditional marketing

The differences between network marketing and traditional marketing are described in the following four aspects:

1, products and product strategy.

2, price and price strategy.

3. Promotion and promotion strategy.

4, sales channels and strategies.

(I) Product and product strategy.

Network marketing directly to consumers, more than traditional marketing is more convenient to implement differentiated marketing (i.e.: one-to-one marketing), you can target a certain type, or even a consumer to develop the appropriate marketing strategy, and consumers are free to choose their own interest in the content to watch, customize or purchase, which is the traditional marketing can not be. Theoretically, general goods and services can be sold on the network, but in practice this is not the case, such as electronic products, audio-visual products, books and other more intuitive and easy to identify the goods, to take the online sales is more appropriate, while large items, such as refrigerators, color TVs and so on, it is a different story.

(ii) price and price strategy.

As the network marketing directly to consumers, and thus reduce the wholesalers, retailers and other intermediate links, reducing the cost of sales and marketing costs, so that the price of goods is lower than the price of the traditional way of selling, thus generating a greater competitive advantage. At the same time, the cost of mailing and distribution of goods will also be reduced to some extent.

(3) Promotion and promotional strategies.

In terms of promotional methods, Internet marketing itself can use e-mail, web pages, online advertising, etc., and can also draw on the promotional methods used in traditional marketing. Internet marketing provides consumers with the ability to select and purchase the goods and services they need without leaving their homes.

(D) sales channels and strategies

Because of the network has a strong interactive and global, network marketing can communicate with consumers in real time to answer consumer questions, and can be through the BBS, e-mail quickly to provide information to consumers. Changed customer relations, transformed the competitive situation and restructuring of business organizations. Only because the network itself based on the physical conditions, making it impossible to leave the network will not be able to talk about network marketing, while the traditional marketing channels are diverse.