Is traditional finance the same as standard finance?

1. Behavioral finance is established on the basis of commenting on traditional finance, trying to make up for the shortcomings and defects of classical theory in personal behavior analysis. Like traditional finance, it is a self-contained and relatively independent science. This paper analyzes the differences between behavioral finance and traditional finance in theoretical basis, decision-making risk measurement method and decision-making model, and on this basis, makes scientific decisions on the development direction of China's financial industry.

2. Standard finance is a theoretical system developed on the basis of rational person hypothesis and efficient market hypothesis about how investors decide various securities prices under the optimal portfolio decision and the equilibrium state of capital market.