What are the traditional marketing methods?

Traditional marketing methods have the following points:

1, agent marketing mode.

Enterprise marketing mainly depends on the agent team. Enterprises recruit regional agents or exclusive agents in various regions, and then develop offline distribution, distribution and retail teams through these agents. Enterprises only need to contact these agents, and other work does not need to be involved.

2. Dealer (distributor) marketing model.

In industries with fierce market competition, or enterprises with relatively strong comprehensive strength, dealers' marketing model is often chosen, which is an evolution of agent marketing model. Due to the development of enterprises, fierce market competition has greatly reduced the profit space of enterprises. In order to better explore the market, enterprises will inevitably choose the marketing policy of "eliminating agents and focusing on supporting distributors".

3. Direct mode.

Enterprises adopting this marketing model mainly come from self-management, rather than relying on channel partners such as agents and distributors. For example, insurance and direct selling companies mostly adopt direct selling mode; In addition, some enterprises do their own marketing promotion through door-to-door visits or sweeping the road. Their marketing model belongs to the direct selling model.

Extended data

Traditional marketing is a kind of trade marketing, which emphasizes providing as many products and services as possible to as many customers. After long-term development, it has formed a relatively solid theoretical and practical foundation, and consumers have become accustomed to this fixed model. Consumers have strong communication in the process of consumption, can see real products, experience the leisure fun of shopping, and gain the trust of the public.

The traditional marketing strategy is the 4P combination proposed by Professor McCarthy, that is, product, price, channel and promotion. The starting point of this theory is the profit of the enterprise, but it does not put the customer's demand on the same important position as the profit of the enterprise. The interactivity of the network makes customers really participate in the whole marketing process, and the initiative of participation and choice has been strengthened. This determines that network marketing first needs to integrate customers into the whole marketing process and start the whole marketing process from the customer's needs.

Accordingly, a group of marketing scholars led by Professor Schultz put forward 4C marketing theory, that is, consumer's demand and desire, cost, convenience and communication. In the traditional marketing model, manufacturers often sell their products through the marketing channels of manufacturers → wholesalers → retailers → consumers, and products generally need to go through several links before reaching consumers. Such a long supply chain not only reduces the timeliness of products, but also increases the cost of products.