A generation of "shoe king" suddenly collapsed. How did Daphne get into the mire step by step?

First, Daphne was mainly engaged in wholesale business in her early days. As a brand, Daphne has an agent for her shoes. This method worked at first, but it shifted the initiative to the agent. If the agent meets a better brand and feels more profitable, she will abandon Daphne. As a wholesaler, Daphne has no contact with customers, so the initiative of the brand is completely in the hands of the agent. This is bad for Daphne's development.

Second, there are too many Daphne stores, which is very difficult to manage. Later, the person in charge of Daphne realized that Daphne should not only do a wholesale business, so she quickly transformed and upgraded Daphne. Indeed, this move enabled Daphne to quickly open the market. He avoided high-end brands, mainly to meet the needs of the public. The price of shoes is not very expensive, and it is relatively close to the people. Because the style is good and the price is close to the people, it has been favored by everyone at once, so Daphne has grown rapidly in a short time, and his stores have blossomed everywhere. However, the huge distribution system makes Daphne's whole brand very difficult to manage, so it is not easy to manage such a huge system, and it has also laid many bane for it.

Third, now that the e-commerce trading platform is developed, Daphne has not set foot on the express train of e-commerce trading. E-commerce transactions should come to us at lightning speed, which is much more convenient than offline shopping. And because of this platform, many brand shoes of minority designers have also begun to appear. These shoes are not only close to the people, but also have novel styles. Compared with Daphne, they can better meet the aesthetic needs of the public and grasp the aesthetic fashion needs of young people. Therefore, footwear brands represented by various niche brands have sprung up, impacting Daphne's position. Although Daphne also turned to the e-commerce trading platform, the speed of getting on the bus was a step slower.

Now the competition for shoes is also fierce. If Daphne wants to break through, she must find a new way.