How to make a discount card is better?

For new users, we can set up special "exclusive coupons for newcomers", then for old users, we can set up full coupons, discount coupons and so on.

Ask customers to add WeChat to send coupons. After customers place an order, tell them that there is a coupon activity in the store. Adding wechat is convenient for them to transfer coupons, and it can be used next time. If the customer agrees to add WeChat, then the shopkeeper not only provides the customer with the opportunity to buy coupons again, but also has the customer's WeChat, which can effectively prevent the loss of customers.

The second way is that when customers don't want to add WeChat, they can take out the QR code of the poster and directly let them scan the poster to get coupons, so that even if they can't add it to the customer's WeChat, they can provide coupons for customers and increase their chances of re-purchasing.

Pay attention to the following two points when issuing coupons.

The profit margin must be moderate in order to achieve the purpose of increasing sales. In other words, the profit rate needs to be large enough to attract consumers, but it can't be excessively discounted, which will damage the overall sales profit.

If the new profit (that is, the profit from new customers) brought by making profits is less than the profit lost by old customers, the overall profit of sales will decline. This kind of profit-making is not called profit-making by merchants, but cutting meat. The so-called profit should be in the unit quantity of goods or services, but the total sales profit should at least not be reduced.