What's the difference between traditional catering and modern new catering?

Traditional catering is relatively passive, based on stores, waiting for users to spend at will, and it is impossible to predict the business of the day. New catering is a new era catering with user experience as the center, creativity, data and brand operation.

The variety is different. Traditional catering is large and wide, with many dishes, while new catering is small and refined, which can be matched with set meals.

Operators are different. Most of the newly opened restaurants are post-80s and post-90s, and many of them are college students with high academic qualifications and broad horizons. There is also a career change, and their business thinking has made more innovations and breakthroughs.

It works in different ways. Now the new restaurant is not limited to store sales, and it is passive. It mainly relies on the mobile internet to create word-of-mouth in virtual space, so that customers can know the situation of the restaurant like the palm of their hand before they come to the door. Its marketing methods are diverse, and it is good at grasping the curiosity of customers and creating consumption topics.

The business model is also different. Traditional catering is generally a couple's shop, without sufficient funds, relying on rolling development. But the new catering uses the thinking and ability of capital, and they know how to use the power of capital at the beginning of their business.