How to innovate traditional grain and oil and find a new way?

The grain and oil industry, especially the traditional grain and oil industry, is faced with the role of grain and oil operators as "grain porters". Those who get up early and go to bed late will only earn a few cents in the end. What's more, they will lose money when they work hard, and the traditional grain and oil industry has come to an end. How do they innovate and reform?

Grain and oil are products that people just need, need and sell quickly. As long as someone eats, there must be food. Because this truth is well known, the industry has a wide range of accommodation and no threshold, which leads to a large number of employees in this industry and generally low quality. Since ancient times, farmers have not been valued by people, because people do not attach importance to and respect them, resulting in little or no investment by the state or competent departments in this industry.

I. Product upgrade

1. Determine market demand: The primary task of product upgrading is to understand consumer demand through various market research and customize product composition as needed, which is the first step to realize product upgrading.

2. Define product positioning: usually, after market research, you will get multiple demands of consumers, and then compare your existing product system with the demands of consumers, define the subsequent development direction, and provide consumers with satisfactory products and services through the product composition that meets the needs of consumers in one or more aspects.

3. Product upgrade: This is the last step to complete the product upgrade. According to the planned product positioning and development direction, we will inspect all products in the market on a large scale, optimize suppliers and brands, and realize the product upgrade that meets the requirements.

For the grain and oil industry, consumers used to want to eat and wear cheaply, but now, price has become a secondary factor. After the improvement of living standards, consumers have two needs: one is taste, and the other is quality. As long as these two basic requirements of consumers are met, your customers will be guaranteed and your business will have the following.

Second, the store upgrade

In modern business activities, the size of the store is not the main factor, but small shops are more likely to create a bustling scene, and the biggest constraint of grain and oil stores is the store image with no personality and chaotic display.

Grain and oil stores can be small, but they must be clean, tidy and organized; Grain and oil stores can be simple, but they must be visually exquisite and high-end atmosphere. Modern people pursue consumer experience, and visual stimulation is the first step to attract consumers. If you can't even attract customers, how can you talk about management and sales?

Third, the Internet dividend.

The rise of the Internet has dealt a heavy blow to physical stores, and also brought new opportunities, which are reflected in the exponentially increasing publicity dividends brought by the Internet.

We will find that there are more and more online celebrities, and they appear more and more frequently, from obscurity to overnight fame, which was unimaginable in the past. This is the power of the Internet. New grain and oil stores also need to use this power, or take themselves or stores as propaganda points and use various Internet tools to turn crises into opportunities, which is the innovation of grain and oil stores.

Nowadays, branding has become a development trend, personalization has become the darling of the times, and consumers' demands are endless. What kind of products and services your store can provide to consumers and whether your business meets consumers' psychological expectations are the key to whether your store can stand out.