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Analysis of agricultural industrialization business model
Analysis of agricultural industrialization business model
The development of animal husbandry began in the 1980s, when the level of farming was low and the scale was small, and the mode of cash purchase of feeding and self-sale was mainly adopted. This one-family, small-scale farming model is characterized by low market risk and low farming risk, but difficult to sell, low farming level and high farming cost. The following is my master's thesis for you, I hope you like it, more content please visit (www.oh100.com/bylw).
Abstract: Family farms and cooperatives are new management subjects of modern agriculture, ? Family farms + cooperatives? is a new mode of agricultural industrialization. By introducing the development history of animal husbandry, analyzing the ? family farm + cooperative? business model of animal husbandry, analyzed the background of the emergence of ? The concept of family farms + cooperatives and the opportunities it faces. business model concept and the opportunities it faces, evaluating the social benefits of its existence, and analyzing the concept of the family farm+cooperative model. It also evaluates its social benefits, and gives a prospect of the family farm + cooperative business model. The industrialized business model is outlooked.
Keywords: family farms; cooperatives; industrialization; business model
Innovating agricultural management system mechanism, constructing a new type of agricultural management system of intensification, specialization, organization and socialization is the key to the healthy development of agricultural industrialization, and the formation of agricultural cooperatives based on family farms operating on an appropriate scale is an effective way to innovate the agricultural production and management organization system[ 1-2]. 1-2]. With the rapid development of animal husbandry, the livestock production and management system is constantly innovating, appearing from the initial ? Farmers + dealers? to? Farmers + enterprises? Farmers + cooperatives? Industrialized business model, but these business models more or less have some drawbacks. Eventually, there is a new model of? Family farms + cooperatives? Agricultural industrialization business model, this model is based on cooperatives, joint agricultural production type of the same or similar family farms to form a benefit **** the same body, to carry out specialized agricultural production, enterprise management, social services and industrialization management of the organizational form, is the current decentralized family business system and the traditional mode of operation on the basis of the system of innovation.
1?Family farms + cooperatives? Background analysis of the emergence of the business model
The development of animal husbandry began in the 1980s, when the level of breeding was low, small-scale, mainly using cash purchase feeding and self-sale mode. This one-family, small-scale farming model is characterized by a small market risk, small farming risk, but difficult to sell, low farming level and high farming costs. By the 1990s, dealers began to appear, who explored the market and advanced funds, forming the ? Dealers + farmers? The business model, the model of market risk, farmers profit is not guaranteed, is not conducive to the development of the farming industry. 21st century, leading enterprises, cooperatives began to appear, and the emergence of? Enterprises + farmers? Agricultural industrialization business model, through the company guaranteed price recovery, reduce the farmers' market risk, to a certain extent, reduce the farmers into the market transaction costs, maintain part of the interests of farmers, promote the development of the farming industry, and grow the farming team. But the farmers are always in the industrialized chain of ? In the middle of production? Position, strength and status can not compete with the company in the pre-production and post-production, it is difficult to form an equal interest **** the same body. Mutual cooperation, change the inherent requirements of the weak position of the farmers to join together to establish farming cooperatives, and through? Cooperatives + farmers? The model of the farmers and other economic subjects to internalize the trading relationship with the cooperative. The cooperative organizes the farmers to carry out orderly breeding, the purchase of livestock inputs and the processing and sale of livestock products, which enhances the farmers' right to speak, and the cooperative has become the best carrier for the realization of the industrialized management of agriculture. Although the farming industry has entered a period of stable development, but still subject to capital, technology, sales channels, management experience and other constraints, when encountered with price fluctuations and epidemics and other major factors, casual farmers will become the biggest bearer of risk. How to reduce the risk of farming, that is, how to improve productivity and reduce farming costs [3], has been the biggest difficulty in front of the farming industry. This needs to start from improving the farming conditions, improving the farming level, improving the mechanization level, improving the breeds, improving the service system, increasing the individual farming volume and so on. This ultimately led to a period of change in the farming industry, giving rise to ? Family farms + cooperatives? Agricultural industrialization business model, in which the cooperative helps a part of the outstanding members to carry out ? standardization, mechanization, scale and informationization. A series of transformation, through the expansion of the scale of production and operation, reduce production costs and transaction costs and other means, to improve the income of farmers and enhance the ability to avoid risk [4].
2?Cooperative + family farm? The concept of the business model
Family farm refers to the family as the main labor force, engaged in agricultural scale, intensification, commercial production and operation, and agriculture as the main source of income of the new agricultural business subject, the production and operation of family farms to the pursuit of benefit maximization as the goal, the degree of commoditization is high, and pay more attention to the realization of standardization, mechanization, large-scale, information technology. As well as the quality and safety of agricultural products. Cooperative is a form of cooperative organization established by the voluntary association of the working masses for cooperative production and management.? Family farms + cooperatives? is a cooperative based on the same or similar types of agricultural production of family farms on a voluntary basis to form an interest **** the same body of institutional arrangements, through the market information resources **** enjoy, agricultural technology and agricultural machinery unified arrangements for the use of agricultural products in the production, processing, marketing of various stages for the members of the community to provide, including capital, technology, production materials, sales channels, and other socialized services [5-6].
3?Family farms + cooperatives? s 4 modes
3.1?Family farm + cooperative + company? Mode
The company signs a contract with the cooperative according to the market demand, and the cooperative organizes the production of family farms according to the breeds, quantities and qualities specified in the contract. Livestock products are first examined and purchased by the cooperative, and then processed and sold by the company. Family farms based on cooperatives, and the company has established a linkage mechanism to enhance the negotiating position of family farms and the company, effectively constraining the company's opportunistic behavior, to ensure that the price and sales of livestock products.
3.2?Family farms + cooperatives + supermarkets? Mode
Cooperatives and supermarkets to establish supply and demand relationships, to ensure the supply of supermarket sources, unified brand and standardized production services by the cooperative, the establishment of livestock products traceability mechanism, family farms according to the orders organized by the cooperative to carry out the planned production, reducing the costs incurred in the intermediate circulation links, and improving the production efficiency [7].
3.3?Family farms + cooperatives + direct marketing? mode
Cooperatives and schools, corporate canteens, catering and other enterprises to sign supply contracts, through which livestock products are sold directly to consumers, shortening the time taken by the ? The farm? to? Table? The distance between the farm and the table is shortened, saving costs.
3.4?Family farms + cooperatives + cooperatives own processing enterprises? model
This is the highest degree of integration among the four business models, with the cooperative as the leading force in industrialized management, unified management of all aspects of the agricultural industry chain, the cooperative's own processing and sales of livestock products produced by its members, increased organizational stability and cooperation, and a high degree of consistency in the interests of internal members.
4?Family farms + cooperatives?
? Family farms + cooperatives? business model is bound to improve the level of mechanization and production technology, so that the traditional farming process undergoes transformation and upgrading, expanding the scale of farming, reducing the intensity of labor, improving the efficiency of farming, and realizing the multiplication of income of the members. First, the Internet information technology to improve production efficiency. The development capacity of Internet information technology is immeasurable, it can transform the traditional animal husbandry, animal husbandry to achieve automation, intelligence, standardized production, saving labor costs at the same time, improve production efficiency, reduce the risk of disease transmission brought about by the flow of personnel, improve the quality of livestock products. Through the Internet can not only establish a farming service platform to provide farmers with technology, sales and other aspects of service, but also establish a financial system to provide financial support for farmers [8]. Secondly, modern biotechnology to realize farmers' farming technology innovation. Improve production efficiency by means of developing and introducing new varieties, strengthening immunization, improving the technical service system, researching perfect feed formulas, and researching and popularizing new farming techniques.
5 Livestock? Family farms + cooperatives? model of social benefit analysis
5.1 Economic benefits in the ? Family farms + cooperatives? business model, family farms engaged in specialized agricultural production, cooperatives are responsible for providing pre-production, production, post-production social services, is conducive to the production factors in a wider space to achieve the optimal combination of. 1 family farms a one-time investment of 1 million yuan, the construction of 4,000m2 farm, the annual output of 300,000 broiler chickens, the annual output value of 500,000 yuan, the annual profit of 600,000 yuan, two years will be able to recoup the investment. The investment can be recovered in 2 years. It is conducive to a part of the community to find investment in the local area and realize self-worth.5.2 Saving farming resources and guaranteeing food securityBroiler farming is the livestock and poultry farming species with the highest proportion of food converted to food protein, and vigorously promoting broiler farming is an important measure to increase the per capita protein provision, save food resources and guarantee food security.? Family farms + cooperatives? model has high production efficiency, can effectively reduce the ratio of material to meat and improve the utilization rate of food, thus reducing food waste, saving resources and guaranteeing food security.5.3 Guarantee the quality and safety of livestock products? Family farms + cooperatives? model has a high level of breeding technology, can strictly implement the system of broiler epidemic prevention, rest period, etc., and has a strong ability of comprehensive prevention and control of animal diseases, which reduces the possibility of broiler diseases, reduces the use of veterinary drugs, reduces the veterinary drug residues of livestock products, and ultimately guarantees the food safety of consumers.5.4 Ecological benefits? Family farm + cooperative? mode to cultivate the leading agricultural industry, adjust the agricultural structure, and promote the regional farming industry to scale, high efficiency play a positive role, is conducive to the adjustment of industrial structure and the optimal allocation of resources, the development of high-yield, high-efficiency, high-quality farming has obvious ecological benefits.
6 Prospects
The future direction of development of the aquaculture industry is inevitably standardized, mechanized, large-scale, information technology, but the aquaculture industry has its own particularities, determines that it can not be too large-scale, the scale of the too large production costs, the aquaculture industry itself competes for the key to the high-quality, low-cost. Family farms + cooperatives? Industrialized business model is the direction of the development of farming industrialization, is? Farmers + cooperatives? The upgraded version of the traditional farmers standardization, transformation, upgrading of the ideal model and the inevitable result, is to improve the efficiency of animal husbandry production of effective methods, but also to realize the new factors of production on the traditional backward elements of the replacement of an important carrier [9].
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