What is the content of brand culture?

Brand culture is a unique combination of brand-related beliefs, values, rituals, norms and traditions owned by owners, buyers, users or aspirants.

Brand culture also means that by endowing the brand with profound and rich cultural connotations, establishing a distinct brand positioning and making full use of various powerful and effective internal and external communication channels, consumers can form a high degree of spiritual identity with the brand, create brand belief and finally form a strong brand loyalty.

Brand culture is a sub-cultural phenomenon based on the influence and aggregation of a certain brand on social members.

Extended data

The core of brand culture is cultural connotation, specifically its profound value connotation and emotional connotation, that is, the spiritual symbols such as values, life attitude, aesthetic taste, personality cultivation, fashion taste and emotional appeal that the brand embodies.

The shaping of brand culture can transcend the limitation of time and space to bring consumers more high-level satisfaction, spiritual comfort and spiritual sustenance, and form potential cultural identity and emotional attachment in the hearts of consumers.

Excellent brand culture can give the brand strong vitality and extraordinary expansion ability, make full use of the brand's reputation and popularity to extend the brand, and further improve the brand's attractiveness and competitiveness.

Baidu Encyclopedia-Brand Culture (noun explanation)