Which of the following is included in the 4P combination in traditional marketing?

4P theory, that is, starting from the product itself, focuses on four main factors: product, location, price and promotion. 4P is a controllable factor in the marketing process, and it is also the main means for enterprises to carry out marketing activities. Their specific application constitutes the most basic marketing strategy of enterprises. 4P refers to the product price, price and local promotion.

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