Which is better, information flow advertising or traditional advertising?

Information flow advertising is a new advertising form in recent years. Compared with traditional advertising, it has the advantages of diversified arrival forms, visual effects, unlimited investment budget and more accurate crowd matching.

The diversification of arrival forms means that you can see a variety of advertising channels such as graphics, text and video on different apps; If traditional advertising wants to do this, the cost from graphic to video will be much higher (the picture may be a piece of paper and the video is a display screen).

Effect visualization means that a series of transformations of information flow advertisements are visible. If you are an e-commerce, you can see how many orders you have placed. If you are drainage, you can see how many messages there are. The back-end data of traditional advertising is difficult to predict.

There is no lower limit for investment, that is, 500 information flow advertisements can run and 50,000 can run. Traditional advertising needs to invest a certain amount of money (material production and venue purchase) to see the effect.

Matching people more accurately means that information flow matches people related to your products through big data and algorithms to improve the conversion rate; Traditional advertisements can only screen people by region.

Having said that, it does not mean that information flow advertising is necessarily better than traditional advertising, but that traditional advertising has certain limitations from these dimensions. How to choose depends on the demands of your own products, and then comprehensively consider these issues. Traditional advertising is also developing and progressing, just like the relationship between paper books and e-books. Behind the advertisement, we will work together for a better tomorrow.