Traditional Culture Encyclopedia - Traditional customs - What is the media?

What is the media?

1. Media is a medium for spreading information, which means people use tools, channels, carriers, intermediaries or technical means to transmit and obtain information. Media can also be regarded as all technical means to realize the transmission of information from information sources to recipients. Media has two meanings: one is the object that carries information, and the other is the entity that stores, presents, processes and transmits information.

The word "media" comes from the Latin word "Medius", which is transliterated as media and means something in between.

The four traditional media are: TV, radio, newspapers and weekly magazines. In addition, there should be outdoor media, such as advertising space for street sign light boxes.

With the development of science and technology, new media such as Internet TV and electronic magazines have gradually appeared. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

Three, the media mainly has the following seven functions:

1, monitoring social environment

2. Coordinate social relations

3. Inherit culture

Step 4 provide entertainment

Step 5 educate the public

Step 6 pass on information

7. Guide public values