Brand characteristics of Fanghuichuntang

By 2 1 century, the business area of Fanghui Chuntang reached more than 2,500 square meters, completely retaining the original architectural style. Layout is also a traditional feature of Jiangnan in Ming and Qing Dynasties. It is subdivided into Yiguang, National Medicine Museum and Ginseng Number. China Yiguang is a designated medical institution in provinces and cities, with more than 20 consulting rooms. Furniture with a history of more than 100 years highlights the mystery of traditional Chinese medicine. The endless stream of people shows its charm as a century-old brand, but Fang Huichuntang's achievements also have little-known hardships.

Famous doctors sit and polish signs

In July, 20001year, when Mao Haiyuan, director of Fang Huichuntang National Medicine Museum, and his party took over Fang Huichuntang, it was just a shabby old-fashioned drugstore. On June+10, 5438, Hangzhou Fanghuichuntang was rebuilt by Qinghefang Historic District, and the original store was rebuilt and reopened with financing of nearly 10 million yuan. What is in front of everyone is a question, how to define the regenerative party rejuvenation hall. At that time, a lot of money began to flood into the pharmaceutical retail industry. According to the conventional thinking, Fang Huichuntang, an old brand, was used to rebuild a pharmacy on the original site. However, if it is only a retail pharmacy, it seems to limit the development of this old brand with a history of famous doctors. With the improvement of living standards, consumers are increasingly demanding medical advice. As a native of China, it seems that everyone has a hard-to-give-up complex about TCM. After some discussion, Mao and his party decided to subdivide Fang Huichun Hall into Yiguang and National Medicine Museum.

Although Fang Huichun Hall has a century-old signboard, it does not have its own doctor. Mao told me that he decided to impress famous doctors with sincerity. When I sought medical treatment, I failed at first, but I was not discouraged by it. I failed once, went twice, failed twice, and visited my home again and again. Later, many famous doctors were moved by Fang Huichuntang's sincerity and persistence and promised to sit for him. It is reported that a famous doctor invited Fang Huichuntang for three years, more than a dozen times before and after. In order to ensure the authenticity of the medicinal materials sold, Fang Huichuntang specially invited Yang, an old Chinese pharmacist who is over 70 years old from Huzhou. At the age of 65,438+03, he began to be an apprentice in Ginseng Pavilion, a traditional Chinese medicine. After dealing with ginseng for 60 years, he developed a pair of eyes that understand ginseng. He is mainly responsible for purchasing ginseng. Yang is an old Chinese doctor, and he is very strict with ginseng antler. In addition to seeing whether there are provincial and municipal quality guarantees, it is also necessary to prevent ginseng with scars and rust scars from entering the store. After entering the store, medicinal materials can't be put on the counter directly, but must be tested. At this stage, Fang Huichuntang invited Xu Xishan, a national Chinese medicine pharmacist, to take charge of the quality inspection of medicinal materials. Anyone who does not meet the requirements will be returned and will not be allowed to go to the counter.

Authentic medicine, clean, complete and exquisite.

"It is allowed to make money, not to sell fakes" is the ancestral motto of Fang Huichuntang, which shows Fang Huichuntang's requirements for the quality of medicinal materials. To this end, Fang Huichuntang specially invited a group of experienced masters to manage the processing and production of medicinal materials. It is reported that some rare medicinal materials are still stored in its warehouse. Some of these medicinal materials may be used only once a year, and some may even be used all year round. These medicinal materials are out of date and can only be thrown away. To do a good job of traditional Chinese medicine, it is necessary to make the medicinal materials in the Museum of Traditional Chinese Medicine neat, complete and exquisite. Since the opening of the museum, the masters of Fanghuichuntang have collected the most authentic medicinal materials from the origin of medicinal materials, and collected some rare medicinal materials in various places. Although it takes a lot of manpower and material resources, as long as it wins the reputation of consumers, they have no regrets. Because the medicinal materials are authentic, Fang Huichuntang's business is booming, and a new ginseng medicine number was opened in 2003.

Pay attention to employees and respect customers.

Fang Huichuntang has more than 200 employees (including doctors). However, the turnover rate of employees is very small. On average, only 2-3 employees voluntarily resign or are dismissed every year. In the pharmaceutical retail industry with frequent talent flow, this phenomenon can be said to be rare. "Fang Huichuntang's requirements for employees are very simple, that is, employees are required to treat customers like friends and treat colleagues like relatives. Many doctors in Fanghuichuntang say that they are highly respected here.

I'll start the relay.

Several old masters of Fang Huichuntang officially accepted five apprentices at Wang Yao Temple in Wu Shan, which allowed the form of mentoring to reappear in the circle.