What is the new media of radio and television?

New media is a relative concept, which is a new media form developed after traditional media such as newspapers, radio and television, including network media, mobile phone media and digital television. New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.

New media is not a general term for emerging or new media, and new media should have its relatively accurate concept. Both new media and emerging media are new media, which is a relatively narrow concept, and this concept can not meet the needs of the development of new media, and is not conducive to industry communication. Therefore, after studying the media, analyzing a lot of market data, and seeing the industry's understanding of new media, the industry has summed up a relatively accurate definition of new media from the perspective of consumers. Based on some research, this definition is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile phone TV, network, desktop windows, digital TV, digital movies, touch media, mobile phone network and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

The new place of new media must first have an innovative side, namely, innovation in technology, innovation in form and innovation in concept. I think the latter is more important. It is more appropriate to call it formal innovation and technical improvement, which is not enough to prove that it is a new media. Conceptual innovation is the core of the definition of new media. As for those who define whether new media interact in the market, it is one-sided and undesirable. Whether or not to interact is an individual problem and has no universal significance. The author thinks that we can identify new things with personality, but we can't define things with personality.

There are more than a dozen definitions of new media, and the media classified as new media range from online media, mobile media and interactive TV to car mobile TV, building TV and outdoor HD video. The confusion of connotation and extension and the ambiguity of boundaries and categories not only reflect the rapid development and changes of new media, but also show that the research on new media is not mature and systematic at present. At present, people don't have a clear and conventional definition of new media, so we don't get entangled in the concept, characteristics and types, but grasp the technical dimensions of "digital technology, internet technology and mobile communication technology" and the communication dimensions of "two-way communication and user-created content" from a more realistic and pragmatic perspective, and define new media as "network media" and "mobile media".