What are the common consumption psychology and scientific consumption views?

There are four kinds of common consumer psychology, namely: conformity, seeking differences, comparison and seeking truth.

Conformity psychology has imitation blind evaluation: whether consumption should conform to the crowd should be analyzed in detail. It is not advisable to blindly follow the crowd.

Psychological characteristics of seeking difference: pursuing originality and being different. Its advantage is that it can promote the emergence of new technologies and new products, but its disadvantage is that it should not only consider social recognition, but also consider the cost of showing individuality. It is not worth advocating to be too unconventional in order to show one's uniqueness.

Comparison psychology: characteristics: face consumption evaluation: this kind of consumption psychology is not desirable

Realistic psychology: consumers often consider many factors when choosing goods: being practical and choosing goods according to their own needs, which is a kind of rational consumption.

The scientific concept of consumption is

(1) Rational consumption. People's consumption behavior is always influenced by consumer psychology, such as conformity psychology and comparison psychology, which will affect consumers' irrational consumption, so remember to avoid blind conformity in consumption. In addition, we should try to avoid emotional consumption, because it will be a waste if we are not calm for a while. We should insist on rational consumption based on the actual needs of individuals.

(2) Used properly. Proper use means insisting on moderate consumption. To correctly understand and achieve moderate consumption, we must first ensure that consumption expenditure should be adapted to our own income; Secondly, within the scope of their own economic capacity, we should advocate active and reasonable consumption, rather than curb consumption, and should give full play to the driving role of consumption in production.

(3) Green consumption. China has put forward the implementation of "sustainable development" and "Scientific Outlook on Development". Everyone should also proceed from themselves, maintain the harmonious development between man and nature, and engage in green consumption, that is, save resources and reduce pollution; Green life, environmental protection procurement; Reuse and reuse; Be a green consumer.

(4) diligent efforts. Diligence and thrift are the traditional virtues of the Chinese nation, not a specific consumption behavior, but a national spirit. As a spirit, it will never be out of date. We should carry forward the fine style of thrift and hard work.