New energy vehicle distribution channel characteristics

1, the layout of outlets from municipal commercial centers to secondary and even suburban commercial centers

Tesla, Azera and other new brands of power early outlets are mainly around the municipal commercial centers for the layout. Such as Nanjing West Road Jing'an Temple business district, Huaihai Road business district, etc., for many of the new power brands to build stores preferred area. This year, regional commercial centers, suburbs of many large shopping plazas, almost all have new energy brands stationed. Such as Zhuanqiao Wanda, Maqiao Wanda, Pujiang Wanda, have gathered many new energy brands.

2, large shopping centers appear new energy car corner

Large commercial centers with more residents in the surrounding area, most of the new energy models have formed a car corner. For example, there are seven or eight new energy brands in a Bailian South Shopping Center. Nearby consumers can stroll a shopping mall in front of their homes, you can experience almost all the popular models on the market, not only close to understand the actual car, but also test drive, in-depth experience.

From now on, looking at and buying a car has become an elegant experience. No longer do you have to look at a car like before, you have to run around bitterly, sweating in the sun in summer, shivering in the cold wind in winter.

3, the new power brand is raging

Not only Tesla and "Ui Xiaoli" and other first echelon of strong brand in the efforts to expand channels, there are many new brands such as Sky, Ai Chi, Zero Running, Sailix and so on, have also been in the major shopping centers to run in the field, and establish outlets. establish outlets.

4, Volkswagen and other traditional joint venture brands stationed in shopping centers

In addition to the long-standing layout of the commercial center of the SAIC R brand, BYD and other traditional brands, SAIC Volkswagen has also joined this year, in the Shanghai Aegean Sea, Bailian Central, Changfeng Joy City, Changtai Plaza, Hesheng Hui and many other shopping centers to open the sales hall. .

5, the city showroom experience is higher than the traditional 4S stores

While visiting these city showrooms, Xiaoliu also visited some traditional brand 4S stores. Under the same brand, the sales and service experience of city showrooms is higher than that of 4S stores. In traditional 4S stores, some sales consultants do not have a good grasp of new energy models and have to look for information to answer customers' questions. Perhaps because of the incentive mechanism problem, 4S store sales consultants to buy new energy models of consumer service is also not in place, and even appeared in the middle of the situation without reason to leave.