Why CCTV "news broadcast" female hosts can not be long hair?

Because of historical reasons, China's female hosts, from the beginning, is the image of short hair (at that time, the national popularity of short hair), in 1980, the first "news broadcast" female announcer appeared on the screen, also with short hair. For a long time, this short-haired female anchor has been y rooted in people's hearts with a dignified and capable image. In other words, she is used to watching. Due to the special status of "News Broadcast", the choice of announcers, image design, etc. all need to be approved by the leaders. In other words, the leaders will not let anyone grow long hair, and no one dares to grow long hair.

The professional orientation of the announcer is the mouthpiece of the Party and the government. As such, there needs to be a degree of reliability when it comes to appearing in the mirror. That is, it should be convincing in the process of broadcasting drafts. To achieve these aspects, we need not only internal and external control of language skills. Examples include breathing, pauses, accents, intonation, rhythm, scene representation, object sensation, and internal language. More needs to be adorned with external make-up.

Long hair is a female trait. TV program hosts, especially news anchors, as the national image, city image and official media influence should deliberately erase this feminine characteristic to reflect their solemnity and rationality and give people a sense of trust. This is a sign of professionalism.

Short hair can reflect a competent temperament in the image building of announcers and hosts. For this reason, regular announcers usually use short hair. Many broadcasting artists appear with short hair. This habit has become an unwritten rule since the old generation of broadcasting artist Xing Qibin. This hairstyle is known in the industry as "Xing-style" short hair.