How to take the road of transformation of Internet operation?

Operation is the planning, organization, implementation and control of the operation process, and it is the general name of all kinds of management work closely related to product production and service creation.

Talking about people means pushing the company's products or business to target users, retaining users and making the company's business flow.

Why did surgery catch fire a few years ago?

Four years ago, the fire was the operation of websites, which originated from the Internet traffic dividend generated at that time, and enterprises were grabbing traffic. This part of the work with a little technical content can bring a large number of new users with high cost performance;

Last year, the fire was platform and category operation. Everyone is rushing to grab hot money to do O2O as a platform, which needs integrated maintenance. These two kinds are fire.

Why can't I find a job in surgery now?

Internet traffic growth dividend tends to be stable, and it is increasingly difficult to obtain grassroots traffic. Coupled with the decline of pc, enterprises have to rethink the traffic-output ratio, and the previous seo and pc-side website operation recruitment suddenly became unpopular; Last year's national entrepreneurship, this year's quick money turn, so that a large number of O2O projects plummeted, and a large number of operators appeared in the market for a time. This part is an operation that has not been successfully banned in Internet outlets and its own ability has not been improved enough, that is, the legendary fallen pig.

What are the current operational directions?

At present, the operation on the market is still very hot. Looking at the popular mainstream parties on recruitment websites, they are: live broadcast, content operation, marketing planning and member operation. What types of jobs are suitable for these types of job transfer?

1. Live? The operation of the live broadcast must first be young, love the secondary culture and have a good personality.

2. Content operation? The price of traffic distribution is high, and content operation has become the darling of enterprises. Wenneng can adapt to all kinds of writing styles, Wuneng can tease and serve target customers through content, and the traditional media and the economic downturn of Party B's company have squeezed out a large number of editors and 4A content practitioners, which is the first choice for such positions.

3. Marketing planning? The experience accumulated in the long-term activities of Internet companies before can be analogized to this position. Only employees who know channels, connections and rules of Internet communication can enter the eyes of enterprises.

4. Member operation? Traffic is so expensive, content and various forms attract members. This part of the group should find ways to stay, through member activities, family care and other ways, so that users can continue to stick around the enterprise and wake up silent customers. This part of the operating enterprises prefer two kinds, 1. Good at data analysis, they need to draw customers and find out the direction of new customers; 2. Customer service transformation, fresh graduates who love to communicate with customers to solve problems become the first choice for basic users;

What should be done to transform operations?

So there was no way out for those internet operations last year, right? From the perspective of pure Internet operation, it seems that there is really no other way out except to ensure peace and security. The ultimate goal of operation is not only internet operation, but enterprise operation. If such operations over the age of 30 enter traditional enterprises, it is probably their best choice to sort out traditional businesses and promote them through the Internet. The ceo is above the operation, but the enterprises are large and small, as small as opening a one-person company.

From this perspective, what other abilities need to be improved on the way to ceo?

1. Management ability

2. Data analysis ability

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