How to innovative thinking marketing?

Session 1: Consumers are not God 1) Analysis of the current state of marketing (brand dilemma): ?0?5 Why only a few brands can succeed? ?0?5 How to look at marketing correctly? The goal of marketing is to make you get profit and realize your dream as fast as possible! ?0?5 The tragic fall of China's famous brands 2) The disadvantages of traditional marketing: passively satisfy consumers - leading to fierce competition of homogenization! Product homogenization Functional homogenization Claims homogenization Marketing homogenization 3) The law of marketing development: (four stages) - marketing must keep pace with the times ?0?5 In the period of commodity information scarcity ?0?5 In the period of economic transformation ?0?5 In the period of market economic development ?0?5 The market competition pattern under the new economic era Change is the demand of the times, marketing needs to change, marketing success. The key to marketing success is a correct way of thinking. 4) The way out of marketing - from passive marketing to active marketing ?0.5 Consumers are not God ?0.5 Marketing must change from catering to consumers to mastering consumers. Misconceptions in marketing: ?0.5 Brands and trademarks ?0.5 Brands and name brands ?0.5 Making a product is making a brand ?0.5 Brand image is unchanging ?0.5 Small businesses don't need to make a brand. 2) Branding is an effective tool to manipulate the consumers' thinking ?0.5 Profitability is two-fold Profitability under the iceberg is entirely dependent on the psychological feelings of the consumers! Only by manipulating consumer thinking can you create feelings! .0.5 Brand is a kind of marketing environment, which can make consumers "reflexive" to produce a certain mindset. (3) The law of brand development: the brand is time-sensitive ?0.5 Beauty period ?0.5 Police period ?0.5 Hooligan period (4) The secret of brand success - the initiative to develop their own brand rules ?0.5 The brand rules are a standard of judgment, you decide the angle of others to look at you! ?0?5 Competing under someone else's brand rules gives you no chance of winning! ?0?5 If you don't take the initiative to make the rules yourself, consumers will make them for you! 5) You don't know my heart - "five senses characterization": in order to manipulate consumers, you have to start from truly understanding consumers ?0?5 The disadvantages of traditional market research - not truly understand the Consumers ?0.5 Demystifying the trajectory of thinking - five senses qualitative 6) Develop your own money-making model - maze positioning ?0.5 The best profit in the market rather than the product itself determines the positioning of the product ?0.5 The drawbacks of the traditional positioning ?0.5 The key to maze positioning - finding the correct marketing strategy The key to maze positioning - Finding the right marketing outlet Session 3: How to realize the manipulation of consumer thinking? --Marketing is the layout of thinking 1) The key factors of a successful brand - God and form, unity of knowledge and action ?0.5 God - brand rules Form - marketing strategy presentation ?0.5 The key to the success of the brand is to find the right marketing exit. -.0.5 The relationship between the two - complementary, indispensable 2) How to achieve both God and form? .0.5 Brain Control "Information Chain" The links in the information chain interact with each other, and the weight of each sub-information chain is not equal! ?0?5 Brain control through the information chain for the layout of thinking advertising information chain packaging information chain promotion information chain terminal information chain store information chain