Traditional Culture Encyclopedia - Traditional customs - Which section of the channel channel module is the FMCG retail enterprise deeply involved in?
Which section of the channel channel module is the FMCG retail enterprise deeply involved in?
1. Channel module access is divided into the following two types:
(1) Business model channels: face-to-face or telephone communication, on-site or in-store communication, physical delivery, electronic delivery (social media, blog, email, etc. ), as well as traditional media delivery (TV, radio, newspapers, etc.). ).
(2) product channel access: indirect distribution channel model, direct supply model of manufacturers, multiple agent model and platform channel modeling.
2. Since 2022, the online traffic dividend of FMCG retail products has been lost, and the offline modernization channels have become more and more perfect, resulting in a decrease in the gross profit of FMCG.
3. Therefore, FMCG retail enterprises should upgrade their products, change the gross profit structure, expand the scale of online and offline platforms, and improve the logistics system.
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