How to spread songs and make them quickly accepted by the public?

Nowadays, the production cost of songs is greatly reduced, and anyone can record their own singles or albums at home with software. The threshold of marketing has also become lower. In the past, record companies basically cooperated with traditional media-radio, television and print media to promote a singer or a song. Now individuals can post on blogs, forums and Weibo. Hu Haiquan, general manager of EQ Records, said that after the change of communication channels, the originally limited channels became an infinite ocean, and popular works were not as popular as before. Juck Zhang, a Beijing music producer, said that online communication is extensive, but it lacks depth. Some songs may become famous overnight, but if there is no continuous follow-up work, they will soon disappear and the singer will not be popular.

Being popular on the internet may only mean being popular among young people, but if even traditional media such as newspapers and television join the reporting army, it can only prove that it is unstoppable. Although Bi Fujian had skipped "Horse Riding Dance" in his own program before, CCTV's ace news program "News 30 Minutes" recently introduced this popular song into the regular news broadcast, which still caused a heated discussion among the audience. On the day when "Gangnam style" captured CCTV news, some viewers said that it was the first time to see CCTV devoted news time to introducing a foreign song, which showed how popular this song was.