Digital transformation is facing talent dilemma, how can small and medium-sized enterprises break through?

In 2020, a software testing company in Sichuan plans to develop big data-related projects, but its employees don't have relevant skills and can't find suitable training courses. After a period of "tossing", the project was "yellow" and the lack of big data analysis technology and ability also caused the company to lose many customers.

This is an embarrassing situation faced by most small and medium-sized enterprises: the digital transformation lacks skilled talents, and there is no suitable training course to train employees' skills, and their development is limited, even facing survival challenges.

How do small and medium-sized enterprises break through in the big wave of digital transformation?

On May 18, Tencent Classroom, the largest online vocational education platform in China, launched the enterprise training mall. Within a week, thousands of consulting information from business owners and managers from all over the country poured into the background, of which more than 80% were job skills training needs, such as Internet operation and Java development.

Jie Zheng, vice president of Tencent Education and general manager of Tencent Classroom, said that as the largest online vocational education platform in China, Tencent Classroom Enterprise Training Mall provides a one-stop talent training program for small and medium-sized enterprises, covering services such as "course finding platform, training platform, evaluation and testing, and process management". Enterprise managers can only purchase 1 employee's 1 course online, and the training method can be online or offline. The course types cover post digital skills, post general skills and management skills.

The efficiency of finding courses is high, the training cost is low, the methods are not limited, the scale is not limited, and the courses are rich ... All kinds of conveniences have broken the restrictions of the traditional enterprise training mode on small and medium-sized enterprises, so that small and medium-sized enterprises can also enjoy the development dividend brought by high-quality enterprise training and break through the current digital talent dilemma.

Breakthrough: Efficient and Low-cost Digital Skills Training Program for Employees

According to the data of iResearch, in 20021year, the scale of enterprise training market in China has increased from 1 167 billion to 272.3 billion, of which the demand of small and medium-sized enterprises accounts for more than 80%.

Chen Qi, head of Tencent's classroom enterprise training business, pointed out that traditional enterprise training services have several characteristics, mainly offline training, and have certain requirements for the number of people who carry out training; The types of courses in various institutions are relatively simple, and most of them focus on professional quality training; Mainly serving large enterprises.

However, the training needs of employees in small and medium-sized enterprises, which account for 80% of the enterprise training market, are scattered and diverse, with both traditional management training needs and a large number of skills needs. This means that small and medium-sized enterprises not only need to spend a lot of time looking for different types of training institutions among the massive training institutions in the market, but also often cannot start classes because of insufficient personnel. Even if it can compete with other small and medium-sized enterprises, it is also restricted by factors such as cross-regional training, which further increases the burden on enterprises.

Different from the mature employee training plan of large enterprises, most small and medium-sized enterprises usually "learn by doing" in the process of digital transformation. Managers prefer to help employees improve their working ability quickly through training and turn skills training into output. Therefore, the content of training courses needs to be closely related to the forefront of technological development and the development trend of the industry. However, the content of most traditional enterprise training institutions is slowly updated, and the training content is out of touch with the market, which often fails to meet the "pragmatic" training needs of small and medium-sized enterprises.

This is the situation faced by Sichuan software testing company mentioned at the beginning of the article. Digital transformation has put forward higher requirements for employees' skills, but it is difficult to find enterprise employee training courses that meet the needs in the market, and enterprises can only encourage employees to learn by themselves. However, self-study mainly depends on employees' self-drive, which has a long cycle and low efficiency, and often restricts the speed of enterprise transformation and development. Moreover, when employees pay for their own training but can't get better development, they usually leave.

To this end, Tencent Classroom launched the enterprise training mall, strictly screened the national high-quality enterprise training courses, and provided SMEs with one-stop talent training solutions such as "course finding platform, training platform, evaluation and testing, and process management".

Enterprise managers can choose suitable courses in the enterprise training mall according to their own development and talent training needs, and can buy at least 1 courses for 1 employees. After purchasing courses in Tencent Classroom Enterprise Training Mall, the enterprise will issue course redemption codes to employees, and employees can log in to Tencent Classroom to complete course redemption and learning. At the same time, Tencent classroom will gradually open the platform for enterprises, and managers can check the training situation of employees in the background to facilitate the management of enterprise training.

Trend: Vocational training for employees of state-owned enterprises accelerates online transfer.

Not only small and medium-sized enterprises, but also employees' vocational training in enterprises all over the country is shifting online.

Long before Tencent Classroom officially launched the enterprise training mall, well-known domestic banks, intelligent hardware companies and financial companies had already migrated the training of enterprise employees online. The person in charge of staff training in a well-known domestic bank revealed: "About 30% of our staff training courses are purchased from external online training courses, such as the professional quality courses of Chaos University and the course packages of Tencent Classroom. Employees log in to Tencent classroom and choose their favorite courses to study. "

There are three main reasons for the transfer of enterprise vocational skills training to the Internet. "On the one hand, affected by the epidemic, online learning and training is more convenient, more vocational training courses are transferred to the Internet, and the courses that can be found online are more and more abundant; Secondly, the online way also meets the fragmented learning habits and needs of employees; Third, with the maturity of online vocational training industry, online training can support counseling, answering questions, evaluation and testing in addition to learning. The whole learning process can also be queried and traced, which ensures the effect of employees' online training and learning to a certain extent. "

Affected by the big environment, the demand for online migration of high-quality courses in vocational education industry has also risen sharply in the near future. A person in charge of an organization that conducts Internet design training revealed: "Many organizations around me that have exerted brand influence in first-tier cities have suffered devastating blows and are in urgent need of digital transformation. In the future, online training courses will be more abundant and you can learn everything. "

Up to now, Tencent has more than 6.5438+0.3 million training institutions and more than 400,000 on-the-shelf training courses. With the help of 130000 organizations on the platform, Tencent launches 40% of courses every year to meet the demand for talents in new occupations and positions, and ensure that the course content conforms to the technological frontier and industry development trend.

Relying on the massive high-quality course content on Tencent's classroom platform, Tencent Classroom Enterprise Training Mall has established a course system covering digital skills training, general skills training and management training. Among them, skills courses are divided into six sections: R&D, products, supply chain, sales, service and design. Management courses include leadership training and project management training. General skill courses include Word, PPT, Excel, etc.

It is worth noting that the talent training of small and medium-sized enterprises is also encouraged and supported by policies. At present, many parts of the country encourage enterprises to carry out online vocational training for employees and subsidize employers. Shanghai Ministry of Human Resources and Social Security issued a notice in March this year, and in 2022, the online vocational training subsidy for enterprise employees will be increased from 1 times to 3 times, helping enterprises to cope with the epidemic and stabilize their posts. The whole process of online training should be recorded in the platform data system, so that the training process can be registered, recorded, answered, coached, evaluated and tested, and the learning process can be queried and traced.

In August, 20021,Tencent Classroom was selected as the first online training platform for vocational skills training in internet plus announced by Shanghai Employment Promotion Office. Based on cloud, AI and big data capabilities, Tencent Classroom provides training units with product functions such as sign-in, recording, answering questions, counseling and testing capabilities. You can query and track the learning process and evaluation results.

In the future, with the development of the enterprise training mall, Tencent Classroom will further provide more efficient and lower-cost enterprise training programs for SMEs, help SMEs accelerate digital transformation and help the high-quality development of the digital economy.