What are the marketing methods for agricultural products

Traditional sales of agricultural products, farmers and demand for business to communicate and reach a cooperative relationship to achieve, this way has been used today. In this way, farmers do not have to worry about the problem of slow-moving agricultural products, businesses can also get relatively stable, high-quality supply resources, said to be mutually beneficial **** win.

However, there are obvious risks involved. For one thing, the selling price of agricultural products is low, although the quantity is huge, but the farmer's income is not high; then, the fluctuation of the market will affect the demand of individual merchants, which in turn will have an impact on the agricultural products; finally, disaster risk and so on will not only make the farmers, merchants suffered losses, the farmers also need to bear the inability to effectively supply the loss of breach of contract brought about by the loss.

Two, online e-commerce platform

Online e-commerce platform is based on the development of Internet technology and the emergence of a new marketing approach, which allows farmers to sell agricultural products in the capacity of merchants, overcoming the time and space constraints; and due to the lack of intermediate links, consumers can also participate in a more affordable way to buy, greatly stimulate their enthusiasm for consumption.

And in this situation, the safety and quality of e-commerce products have also come to light, and many consumers are resistant to certain types of products, including electronics, skin care and cosmetics, and food. Obviously, agricultural products have been affected by the wave is not small.

Three, self-employment sales

Choosing self-employment, farmers can either use online media platforms to create a character IP, and then deepen the impression of consumers to achieve sales diversion, but also choose to operate a store to achieve revenue. Although the benefit space of self-employment is larger, the ability of individuals to bear risks is generally lower; coupled with the fact that building a brand requires a long-term process, the energy investment in daily maintenance is larger, the difficulty of starting a business is high, and the ability of entrepreneurs is not low.

Four, characteristics of agricultural products platform

Compared with the above several ways, the choice of characteristics of agricultural products sales platform, not only allows farmers to meet the requirements of the brand side through the provision of agricultural products, to achieve the growth of income; but also allows farmers to obtain the advantages of both online and offline in the sales process, the use of the brand's existing image for promotion.

For one thing, the combination of the two ways can improve the online user experience and consumption conversion rate, to bring a better psychological impression of offline consumers; then, choose to join the characteristics of the agricultural platform, farmers are not only able to participate as a businessman, but also access to the platform of a variety of technical protection and skills know, reducing the difficulty of entrepreneurship, earnings can naturally be promoted.