Brand marketing of brand

When it comes to brand marketing, people will think of promotional scenes in shopping malls, all kinds of voices of selling and bargaining. However, consumers are not too enthusiastic about this promotion because of their rational consumption habits. Therefore, brand marketing should still focus on brand promotion, perfect sales chain and personnel training.

First, actively promote. Although there are few customers in the off-season, China brand enterprises must actively promote them. Don't play cards when business is bad, start to change from a businessman to a businessman, and take the initiative to sell and serve at home. The simplest and most practical way is to distribute leaflets or go to the community to publicize.

Second, moderate price reduction and promotion. As we all know, many merchants will cut prices and discounts in the off-season, or even dump goods at a loss. Although this method reduces the inventory pressure and temporarily increases the cash flow, it will destroy the brand image of the brand franchise stores and affect the follow-up sales. Moderate promotion in off-season is feasible. We can consider increasing the added value of products and adding some services, which will not only increase short-term sales, but also cause too much negative impact on consumers who have already purchased products.

Third, transfer the market by season. Off-season is not only limited by time, but also by region, that is to say, at the same time, in different regional markets and different urban areas, off-season is different, at least to some extent. For example, when the first-tier cities have off-season, the second-and third-tier cities may have no signs of off-season. You can turn your attention to these places in the off-season.

Fourth, open network marketing. We all know that the role of the network is unimaginable. Through the Internet, unknown people may become familiar at home overnight, but many cabinet franchisees do not make good use of the Internet, and most of them still stay in the traditional sales model. In the off-season, it is necessary to publicize online, whether it is text propaganda or advertising propaganda, which will certainly achieve well-known results after a certain period of time, and many online tools are free, and you can post, blog, forum and so on, which are all good publicity channels.

Fifth, train shopping guides. Improve the shopping guide's shopping guide level and change the traditional shopping guide mode. Shopping guide can introduce products from the aspects of overall cabinet culture, decoration style, brand background, engineering case, service commitment and product personality. , and must not just stay at the service level that allows customers to discount. In the off-season, there are relatively few customers in the store, so both the shopping guide and the boss are free. Use this time to study, reserve knowledge and make full preparations for the arrival of the peak season.

Sixth, promote the brand in the off-season. On the one hand, brand promotion in off-season can make advertisements get rid of the troubles of sales targets to a great extent, on the other hand, the publicity cost in off-season is low and the benefit ratio of brand promotion is high. In addition, some value-added services are added to attract customers, such as lighting distribution, installation and debugging, regular cleaning, free on-site maintenance, free design renderings and so on.