How to promote news source?

First of all, we should formulate news source's strategies and evaluation indicators. This first step is crucial. To know which direction to develop, the strategies of the source include the following categories: first, conventional brand promotion; Second, the background packaging of characters; Third, negative repression; Fourth, crisis public relations. Different stages will have different strategic positioning. Secondly, understand the available fees, and then match different media combination resources, and different fees match different media resource combinations. Second, pay attention to the writing of soft articles. As a P2P platform, the writing directions of soft articles are: industry direction, key activities and company introduction. Brand keywords or popular keywords can be embedded in the title and content of the article, and pictures can be appropriately added to the content of the article. The topic involves the seo of the website, so be sure to pay more attention. Third, choose the media combination. As a P2P platform, the choice of media includes first-class portal, first-class finance, local portal news and mobile client. When publishing, you can choose media combinations according to different stages of the platform, or you can use local media websites with low weight but good collection effect. Fourth, the release time. The release time node, by observing the usual release time of major media, can discuss with the third-party media at what time node to release. Including the number of posts, you can arrange 2-3 posts a week, Tuesday and Thursday, or Monday, Wednesday and Friday, depending on the specific situation of the platform. Fifth, always pay attention to the reaction effect. After the release, I opened each link point to see if it was included, how many views and how many were forwarded? . Then click search, search for the keywords you peeped into and see the ranking. Sixth, find out the shortcomings and sum up experience. Bad recording, whether it's the cause of the title, the content, the release time node, or the reason why the media is blocked, etc. , and then check the effect after the change. Arrange to improve the title and content of the copy and then publish it. Change one point at a time, and the rest will remain the same, depending on the effect. For example, the title is improved this time, and then the content structure direction and media release remain unchanged. It was not included before, but now it is included, which may be the cause of the topic, constantly discovering problems and summing up problems. In short, judge what kind of people you need, and then think about what they need and what help you bring them out, so that you can know where the direction is and how to do it, and the best effect will be good.