Fashion Style Illustration-What are the application fields of fashion illustrations that are very popular now? Can you introduce it in detail?

What are the common picture styles of illustrations? 1. Fashion style illustrations.

Whether Japanese or European or American, they generally don't choose particularly bright colors, mostly fresh and elegant, especially the colors that are common in nature and daily life. Because this color lasts longer, even staring at it will not cause aesthetic fatigue. We also need to pay attention to this point in the handling of such paintings.

Second, humorous style illustration

It is very common to use exaggerated modelling technique, which is very common in European and American styles. The choice of color is also exaggerated, which makes people feel ridiculous at first glance-

Of course, there are also many excellent humorous illustrations in Japanese secondary style. Generally, people who are cute, especially those with chubby faces and round eyes, are their signature features.

Third, the aestheticism style illustration

Quiet and peaceful is the theme of this painting. For students who are used to fierce confrontation, occasionally watching some of these works will make your whole body and mind calm down.

In terms of color, generally speaking, neutral colors and cool main colors are the most common, and the characters who appear generally do not have much tension. Sometimes even the characters are abandoned in order to render the silent atmosphere. Of course, in order to avoid the picture being too dull, occasionally some effective elements are added to break the picture.

The rain in the picture is this feeling of "moistening things silently"-

The meteor in the distance is not too conspicuous, which also increases the visibility of the picture-

Fourth, realistic illustrations.

Should it be the most common style? Draw what it is and express it clearly. Need I say more?

Verb (abbreviation of verb) Q style illustration

Are you really familiar with the Q version? Commodity packaging, page design, game characters ... Whether it is the second element or Europe and America, the general shapes of all kinds of big-headed dolls will never be out of date. That's either naive or innocent expression, which really melts people-

Six, mechanical science and technology illustrations

Heavy steel and gears, static buildings, and internal cutting with a sense of design ... these are frequent visitors to mechanical and technological styles. Different from the small freshness we come into contact with, mechanical technology doesn't have so many fancy colors. Generally, three or four colors are enough. Some even solve problems in black and white.

Designers like this use almost only black and white to solve problems skillfully. But the effect is amazing—

The color is not rich, but the majestic momentum is at least very successfully expressed-

There are also many such painters in Japan, which form a "contrast" with Miss Sister. Those who have recently played Girl Frontline should be familiar with this painter, right?

Seven, decorative style illustration

Mostly decorative content, pay more attention to the treatment of lines, and be flexible in color matching, which is both elegant and elegant.

And this eye-catching—

Eight, image synthesis wind illustrations

In the tutorial a while ago, we told you that many business-oriented projects usually take one month. It is impossible to give you a long time to describe some details in such a short time. At this time, pasting materials is a very effective method, and we also have a saying called "half P and half painting".

In many conceptual designs, this method is also a frequent visitor, especially sometimes, designers want to determine whether it is appropriate to add trees or buildings in a certain place, but it takes too much time to draw directly. At this time, just take it directly from the photo.

In addition to conceptual designers, there are many secondary painters who also use this method, such as the illustration of the following young lady-

The most popular and eye-catching fashion illustrations are here! The works of Helen Downey, a popular fashion illustrator

As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?

Fashion illustration's golden age

In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.

Harper magazine cover

Fashion illustration's Collision with Fashion Brands

In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.

The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.

The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.

Helen doni factory

Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.

Helen doni factory

However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.

From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.

AlexMerry's works

In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.

AlexMerry's works

When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.

The works of James Jean and Oliver Schlowing.

This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.

At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.

JamesJean's works

In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.

In addition to creating wall works in the exhibition space, they also perfectly integrate illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.

Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.

GraceCoddington's works

Pioneer fashion illustration

In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.

VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.

VelwynYossy's works

ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.

Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.

ErnestoArtillo's works

His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "

ErnestoArtillo's works

Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.

Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.

JamesJean's Fashion Illustration

After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.

Wonderful review:

[Editor, Wen/Chen Zhuo]

What are the application fields of fashion illustrations that are very popular now? Can you introduce it in detail? Most fashion illustrations aim at art appreciation and advertising, and pay more attention to the application of painting skills and the visual impact of pictures. On the whole, its picture effect is closer to painting art, with extremely obvious artistry and distinctive personality characteristics. It is often used in sample propaganda and advertising posters to guide consumers' consumption and predict fashion styles.

In daily life, the audience will also pay attention to and collect the popular fashion elements. For example, many illustrators will collect a large number of popular expressions and colors when designing, and will also pay attention to people's popular makeup and fashion modeling, and take away fashion elements from these fashion aesthetics, transform them into graphic elements needed for fashion illustration design, and flexibly integrate them into fashion illustrations, thus truly designing excellent and unique artistic fashion illustrations. When creating, it is usually necessary to improve its ability to collect fashion elements and control the integration of popular colors into illustration design.

1. Collection of fashion elements

Fashion elements are widely used in commercial and artistic fields, leading all kinds of product design and artistic expressions. Fashion elements of clothing can be a silhouette, a collocation method, or even an accessory. For example, Marmurube, born in 1979, began to draw at an early age. She is one of the most famous illustrators in international fashion. Her works cover fashion magazines, advertisements, product design, packaging and publishing, and her works are characterized by strong fashion elements. I suggest you collect some fashion magazines, such as Vogue, Tatler, In Style, Marie Claire, Elle and so on. Understand the popular fashion elements and copy the costumes and collocation of the characters, thus enriching your creative materials.

2. Application of popular colors

Popular colors, clothing materials, styles and other elements constitute the beauty of clothing. For most groups, "popular color" is a term representing fashion, and it also shows the trend of fashion. It is a color that can change with the times and has the characteristics of fast popularity but short cycle.

Generally speaking, popular colors are not immutable. That is, color application is recognized, followed and imitated by the public at a certain stage, which makes it form a certain tendency, and then popular colors appear. It always evolves in a certain period of time. Therefore, the popular color is the popular weather vane. Mastering the rudder of popular colors can lead the trend. Through the fashion new product launch conferences of some famous clothing brands, we will find that a launch conference is specially designed every year to explain the popular colors. Usually, popular colors are not limited to a single color, but a color scheme with popular fashion style. Generally speaking, the basic color of clothing accounts for a relatively large proportion in clothing, and the popular color accounts for a relatively small proportion. Therefore, when making and publishing next year's popular colors, two or more popular colors will often be matched with the basic colors of clothing, highlighting the current fashion trends on the basis of retaining their own uniqueness. If we can accurately predict the popular colors and integrate them into the main colors of illustrations, fashion illustrations will be sought after by the public and remembered by everyone.