Development trend of catering industry

"New" ingredients. Nowadays, the core of the product strength of catering brands is to find better local ingredients. The so-called local ingredients are to find the best, most primitive and greenest ingredients in each region in the supply chain. The source guarantee and quality of ingredients determine the product strength of the brand, and green, fresh and safe ingredients are becoming the common pursuit of everyone.

"New" form. Today, we can see that more and more consumers will share socially while eating and drinking, so it is very important for brands to create a sense of social ceremony. In fact, five or six years ago, when online celebrities became popular in catering, the sense of social ceremony was already sufficient. Whether there is a sense of social ceremony, that is, whether there are exquisite small packages, whether there are many combinations, whether the products can take good-looking photos and so on.

"New" culture. Catering brands also pay more attention to culture and attract consumers by amplifying their perception of culture. For example, some brands choose cross-border national trends, create a strong sense of cultural atmosphere, turn storefronts into network celebrity-style IP, and become "attractions" that consumers are willing to punch in.

"new" business. Many chain catering brands have created a business model of "catering+new retail". In addition to operating major chain restaurants, they also introduce derivative snack products, such as self-heating hot pot and other convenience foods, or local specialty projects based on local specialty ingredients. Product innovation is more vertically subdivided, allowing consumers to consume new retail products endorsed by catering brands at home.

"New" technology. Today, brands are actively using new technologies to think about how to use digitalization to expand consumer scenes and narrow the distance between consumers and scenes. Whether it is the operation of private domain traffic, or the digitalization of stores, supply chains and marketing. They are all combining new technologies.