Development Status and Trend of China Clothing Industry

An important event happened in 2020, when COVID-19 suddenly broke out and people's lives were seriously threatened. In order to cope with the national war "epidemic" strategy, everyone has to stay at home. The national economic development has begun to slow down, and this year is a difficult year for most industries.

As a traditional pillar industry of China's national economy, clothing industry plays an important role in the macro-industrial layout of China. Clothing industry chain includes four links: raw materials, textile printing and dyeing, garment factory processing and production, and garment retail. The cause of the epidemic has reduced the purchasing power of consumers, leading to a rapid decline in market demand. A large number of offline clothing stores have almost zero sales performance and can only be forced to close their stores. Production enterprises are facing tight capital turnover, business is blocked, and it is difficult to maintain the normal operation of enterprises. The clothing industry has entered the off-season ahead of schedule.

In fact, in recent years, the clothing entity business has been violently impacted by the Internet. It can be said that the competition of online transactions has divided the mainstream of the consumer market. The store performance of many clothing entities is only enough to pay the rent, and most businessmen who fail to adapt to the changes of the times are being brutally eliminated. In fact, this year's epidemic only accelerated the occurrence of this phenomenon, and the clothing industry began a new round of reshuffle.

In the era of "internet plus", selling goods entered the live broadcast room and played the sales mode of "goods+live broadcast". The online sales experience is gradually rising, which is also an important reason why consumers gradually rely on online shopping. In fact, online sales also have disadvantages, but the more favorable price and humanized service for 7 days without reason to return goods have been firmly attracting consumers. Even if you encounter an unsatisfactory shopping experience, you will still choose to change to another store and continue to place orders online, but physical sales will never be eliminated, especially in the clothing industry. The shopping experience of on-site fitting is irreplaceable online. The clothing stores left in the future can only survive if they are laid out in advance, adapt to the development of the times and have a keen forward-looking vision.

The special year of 2020 has passed half. What development trends will the clothing industry usher in in the future?

First, the clothing industry will add intelligent technology elements.

Nowadays, e-commerce in the clothing industry has become the protagonist. With the development of the times, there will be more high-tech applications in the store, such as face-brushing payment, 3D fitting mirror, interactive electronic large screen and so on. There will also be robots in garment factories, but machines can only replace manufacturing, not design, which means there will be many fashion designers in the future.

Secondly, the demand for personalized clothing has increased.

The clothing industry has developed from the stage of product shortage to the stage of meeting individual needs. Consumers are not only satisfied with the single quality of products, but also want the added value brought by brands. Fashion brand clothing, represented by the post-1995 generation, has sprung up suddenly. With the deepening of people's understanding of themselves, personalized demand will increasingly become a trend. Expressing demands, affirming core values and satisfying loneliness will be the blue ocean of dividends for the clothing industry.

Third, sustainable fashion will gradually become the mainstream.

Clothing and textile industry are the second largest polluting industries in the world after oil industry. In order to protect the environment and labor force, the field of textiles and clothing will receive more and more attention. Nowadays, the development of fabrics in the industry attaches great importance to the energy consumption of natural resources, so clothing that pays attention to environmental protection is more popular from design to manufacturing.

Fourth, online and offline are interdependent.

More and more clothing stores will open the purchase mode of offline experience online order. Uniqlo, which has done well in this respect, has won the double eleven clothing sales champion for many times with its online and offline multi-channel sales model.

Fifth, the consumer's shopping experience is supreme.

In the era of taking consumers as the core, clothing enterprises should learn to gather fans quickly and want customers to feel dependent on a brand. Besides product quality, a comfortable shopping experience is another important factor. Only by serving customers well can we really retain customers.

I am Lao Zhao, a businessman who has worked in the clothing industry for decades. These are my views on the physical clothing industry in China. Please give some comments on the shortcomings of the article.