Traditional Culture Encyclopedia - Traditional customs - How to expand the purchase and sale market of agricultural products?

How to expand the purchase and sale market of agricultural products?

Use the internet to sell products to a wider area and expand the market scope. Deep processing of agricultural products can not only improve the value of products, but also expand the market population. Use modern logistics to sell agricultural products to bigger and farther places.

It is not easy to expand the market of agricultural products such as vegetables and fruits, because the local population is limited and the purchasing power is limited. It is impossible to expand the market without making any changes.

The development of Internet and e-commerce websites makes this desire to expand the market possible. A mature agricultural product website can expand the marketing scope of local agricultural products to the whole country.

As far as I know, in June this year, a friend who planted coconuts in Hainan sold more than 60,000 coconuts in three days through the Internet ... The buyers came from all over the country, which was incredible for farmers who had never been exposed to "selling agricultural products through the Internet" before. Later, other coconuts that passed the quality inspection were also sold on his platform and sold quickly.

Therefore, this model can also be considered in the sales of agricultural products in other regions.

Most of the agricultural products we usually see have not been deeply processed. The so-called "cabbage price" refers to our original ecological agricultural products. Even organic green products can't improve the value of products, and the natural price can't compare with deep-processed products.

There are two towns with better deep processing of agricultural products in our city. Farmers in these towns develop and produce agricultural products by expanding scale and deep processing, and turn them into preserved fruits, juice and canned agricultural products. ...

It turns out that some products that are unsalable in the market and can't be sold in a short time have become consumers' favorite foods through deep processing, which is also a way to expand the market. And technology, equipment, etc. You can learn and discover as long as you really want to do it.

Nowadays, the large-scale production of agricultural products will be supported by the corresponding cold chain logistics of agricultural products. Agricultural products that can only be kept fresh for a few days, because of cold chain logistics, can be sold to farther places and preserved for longer, which invisibly expands the original agricultural product market.

Of course, if we can combine the three perfectly, it will be very good for farmers, distributors and consumers. Farmers can expand their scale and increase their income. Dealers can also provide more and better products, while consumers can buy better products with the same money.

I think this is also the development trend of agricultural products sales in the future. Of course, there is still a market for small vegetable farmers, but they may eventually join this large-scale, deep-processing, Internet plus agricultural products sales model.