Traditional fruit shop opening marketing

Hello, the first trick: attract attention and drain.

For a fruit shop that will open tomorrow, the most important thing is to keep making gimmicks to let the surrounding communities know that you have an impulse to go to your house to buy things. How to attract attention?

1, parade and publicity

The day before the opening of the new store, let your employees carry small flags and put on uniforms, and then a group of people walk around for three kilometers. It is worth noting that since we are out, there will definitely be some propaganda slogans, such as:

The leader shouted: buy fruit

Everyone: Go to an orchard.

The leader shouted: When do we open the door?

Everyone: Tomorrow, February 15.

The leader shouted: What time is our activity?

Everybody together: so-and-so road, so-and-so number

And then it goes on and on. It is very effective to make a hullabaloo about in crowded places. People passing by usually stare at it. They don't know what you do and take the initiative to ask you for leaflets.

Precautions:

(1) Many hands make light work, so all staff will go.

(2) Wearing work clothes makes people feel more formal.

(3) The leader carries a banner, and the rest of the flags are finished. Write your own fruit shop or slogan on the national flag.

(4) Girls hand out leaflets at the back, and the general acceptance rate of handing out leaflets at this time is as high as 98%.

(5) Slogans must have characteristics to let people know what you are doing.

2, advertising car

Precautions:

(1) The posters on both sides of the advertising car should have gimmicks. For example, Shandong Red Fuji is clearly marked on the poster, and now it only needs 3.8 yuan. It is necessary to highlight the characteristic drainage products.

(2) Play the recording of the advertising car. Write a good advertising slogan, spend tens of dollars to record on Taobao, and then drive an advertising car with recording, the effect is very obvious.

(3) The advertising car should run around the physical store two days in advance. I have to run on the opening day. Keep attracting people to the store.

Step 3 open the store flyer

Distribute all your leaflets to the communities around the physical store two days in advance. The role of leaflets should not be underestimated, but leaflets also need to be carefully produced. A good bait product is the knowledge about whether the fish around you can take the bait. However, low-cost drainage is fundamental.

Precautions:

(1) The products to be promoted for opening should be selected, and the price must be lower than that of the nearby peers.

(2) Write clearly the activity address and opening hours.

(3) Put the WeChat QR code. Personal fruit shops suggest mainly promoting the boss's own micro-signal, which can be delivered to your door in the future to get familiar with customers. If the company is a chain, you can place an order online by putting the WeChat service number on it.

(4) Every leaflet is stuffed into the mailbox of the residents in the community.

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