Types and characteristics of competitive state of enterprises in the industry

1. Competitor competition: Competition among enterprises in the same industry is usually manifested in price, product features, service quality, etc. 2. The threat of new entrants: The entry of new enterprises into the market may pose a threat to existing enterprises. New enterprises may compete for market share through price war, innovation and brand marketing. 3. Customer bargaining power: The purchasing power and bargaining power of customers can have an impact on enterprises. If there are many substitutes in the market, or the price of competitors is lower, customers may choose other products or services. 4. Bargaining power of suppliers: suppliers also have an impact on the production and operation of enterprises. If the number of suppliers is small or the products are unique, suppliers may reduce the price or product supply, thus affecting the cost and production of enterprises. 5. Threats of substitutes or services: Consumers may turn to other substitutes or services. For example, digital substitutes may pose a threat to traditional physical stores. These competitive forces usually interact with each other and have different degrees of influence on enterprises. Understanding and dealing with these competitive forces is an important part of enterprise strategy. Enterprises need to analyze their own competitive environment, formulate strategies and improve their competitiveness in order to maintain their competitive advantage in the market.