What are the means of tourism promotion?

The propaganda of tourism products must be clear about who the propaganda target is. Generally speaking, it is mainly aimed at tourism consumers and tourism agents.

(A) the direct publicity of tourism consumers

Including distributing tourism publicity materials to tourism consumers; Gift sales, that is, by giving tourists small items that can convey the information of enterprises and their tourism products, such as calendars, posters, lighters, small towels, commemorative cards, commemorative coins, small toys, etc. Printed with enterprise name, address, telephone number, enterprise slogan, scenic spots, etc. To stimulate tourists' desire to buy; Award-winning sales, that is, tourists will get a certain amount of exchange coupons after purchasing tourism products. When the sales amount reaches a certain amount, they will draw prizes in public or win prizes on the spot after purchasing a certain amount of tourism products; Price discount, that is, to give price discounts to tourists who buy a certain number of tourism products at one time. If there are many tourist attractions in a tourist destination, if all the tourists go, you can buy a "pass" and give a certain discount on the basis of the ticket price of each attraction. If it is a selective visit, you must buy it according to the ticket price. In addition, long-term customers who are closely related to the business of the enterprise and group tourists who do not go through the travel agency can also be given price concessions; Exhibition, that is, tourism enterprises jointly or separately hold trade fairs to promote enterprises and their products to tourists.

Products, increase sales opportunities; Service promotion means providing systematic sales to tourists according to the overall concept of tourism products.

(B) the propaganda methods of tourism agents

Having business guidance, that is, providing business guidance and personnel training to middlemen who sell their own tourism products, and providing relevant information and publicity materials about tourism destinations or tourism enterprises and their products; Trade preference, that is, all tourism enterprises implement preferential prices or even free travel to middlemen to encourage them to distribute their products more; Bulk discount, that is, different price discounts are implemented for different quantities of tourism products distributed by tourism agencies; Cash discount, that is, in the market where commercial credit and consumer credit are widely used, enterprises give a certain percentage of price discount to encourage tourism intermediaries to pay cash or expect to pay, thus speeding up capital turnover; Distribution allowance, that is, enterprises provide support fees for the development and operation of tourism products to tourism intermediaries in order to compete for the market; Distribution competition, that is, organize all the middlemen who distribute the tourism products of the enterprise to competitive sales, and reward those with large sales.