What is the new retail model?

The new retail model is a new retail model in which individuals and enterprises rely on the Internet, use advanced technologies such as big data and artificial intelligence, and use psychological knowledge to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecological circle, and deeply integrating online services, offline experiences and modern logistics.

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The core essence of "new retail" is to promote the integration process of online and offline, and its key lies in making the online Internet power and offline physical store terminals form a real synergy, thus completing the optimization and upgrading of e-commerce platforms and physical retail stores in the commercial dimension.

The new retail can be summarized as "online+offline+logistics, and the core is the full opening of consumer-centered membership, payment, inventory, services and other data". Some scholars have also suggested that new retail is "digital retail". Online user information can be presented as data, but traditional offline user data is difficult to digitize.

With the help of artificial intelligence deep learning, video user behavior analysis technology can digitally transform online stores, capture the user's entry path and analyze the interaction behavior before being put on shelves, form user tags, optimize user portraits with online data, and assist in management such as abnormal behavior alarm.