"Masterpiece" has more than 3.4 billion exposures on the whole network. What are the highlights of this drama-based variety show?

Because this drama variety is based on variety and drama, many famous artists are invited to participate, so the popularity continues to rise and the content is very exciting, which makes people feel that they can't miss it. Let netizens be very satisfied, and let them learn a lot of knowledge about traditional opera culture, which is of great help to carry forward and inherit Chinese traditional opera culture.

First, take variety as the carrier.

The reason why this drama variety has attracted much attention is that it is produced by CCTV, which is very reliable in quality assurance. Because CCTV is a big platform and a mainstream media, the output content is of course welcomed by the audience.

China's traditional opera culture takes variety as the carrier, which can be said to be a free ride, so that more people can know about traditional opera culture and art, because the artistic expression of variety shows is more popular, especially for some young people, who prefer to watch variety shows to relax themselves, so that the popularity of traditional opera culture and art will be improved and the exposure rate will also increase.

Second, many famous artists were invited.

All the people who take part in this program are famous artists. Because of CCTV's efforts, naturally many artists want to participate in this program, but not every artist can be invited. The invited artists are all artists with high reputation and good image in the group. In the eyes of fans, they are often role models. When they participate in the program, fans will support it and be infected, which improves the exposure of this program.

Third, the content is wonderful and interesting.

The reason why this variety show is so popular is that its content is wonderful. Whether it's a film or a variety show, it's the most important, because everyone is watching the content instead of flirting. The quality of this variety show is excellent, which not only satisfies the audience with a sense of picture and rhythm, but also generates a strong interest, which makes this show highly exposed, constantly supported by the audience, and the ratings are rising.