It is urgent to introduce several excellent commercial real estate projects!

Lishui Tongtai Decoration City attracts investment, which is sold first. Project overview: Lishui Tongtai Decoration City is located in the west station plate of the city, which is the center of Lishui New Town Planning Area, Shui Ge and Fuling, with Lipu Highway in the west and Daxi South Road in the north, 500 meters away from the Lishui exit of Jinliwen Expressway and 0/0 minute drive from the city center. The first phase of the project has a total investment of nearly 100 million yuan, covering an area of 1.8 million square meters, a building area of 23,600 square meters and a basement of 5,200 square meters. The main building is divided into upper and lower floors, with two 4-to 5-storey comprehensive buildings, three sightseeing elevators, two escalators and a freight elevator, among which the second floor is connected by an overpass; There are four exits and three distribution squares in the Decoration City, which are interconnected. The layout of the whole decoration city is scientific and reasonable. The business scope of the project is decoration materials, decoration design and household products, with emphasis on floors, tiles, toilets, hardware, doors and windows, and soft clothes. The second phase of the market, namely the construction of shops along Lishui West Station, is also in preparation, and will be divided into paint, plate and pipe areas after completion. The first phase of the project is currently in the decoration stage, the investment promotion work has been basically completed, the store sales have been completed by 60%, and it will be officially opened on July 1 day. ● Highlights of the model: attracting investment first, then selling, and strong ability to continue to operate in the later period are the biggest characteristics of this project. The professional management team of Wenzhou ceramic market entered the later commercial operation, and nearly 60% of the self-retained houses were used for unified layout planning and unified management, which ensured the best interests of the merchants. For the owners of the commercial market, the quality of the later market operation is directly related to the protection of the owners' interests. How to bind the interests and risks of developers and owners together is called the key to the innovation of commercial project operation. The practice of retaining nearly 60% of the houses in the project shows the confidence and attitude of the developers to do a good job in the market, and at the same time, it also dispels the concerns of the owners about the later operation of the market to the greatest extent. According to the person in charge of the project, "9400 square meters of the project has received the pre-sale certificate, and the remaining 14000 square meters of self-reserved area will be used for rental and unified management and operation. At the same time, the project also determined the "four highs and one low" competitive strategy, that is, high geographical value, high quality shopping environment, high quality management team, efficient business philosophy and low rent of shopping malls, which ensured the "low-cost start and high-grade entry" of settled businesses. Another worry is the selling price of the project. The sales price per square meter on the first floor of the project is 12000 yuan, and the sales price per square meter on the second floor is 6000 yuan. At present, the price of newly opened houses in the city has reached about 9000 yuan per square meter. Obviously, price advantage has become a cause for concern. ● Expert comment: The strong sustainable management mode, attracting investment first, then selling, ensures the interests of the owners while taking risks. This innovative model has greatly hit the previous form of leaseback return. At present, the decoration industry in Lishui presents the characteristics of scattered distribution, miscellaneous brands and small scale. The rise of Lishui Tongtai Decoration City can break the traditional pattern of the city, and the decoration city has become a gathering place for boutiques and brand flagship stores, which greatly enhances the brand effect of the products in the decoration city and develops in the direction of shopping malls, standardization, matching and specialization. In addition, the solemn promise of "paying in advance and taking full responsibility for selling goods" launched by the project shows its ability and attitude of sustainable management. Shanghai Wujiao World Trade Center integrates resources to build a transnational procurement platform ● Project Overview: Shanghai Wujiao World Trade Center has a total investment of 654.38+0.5 billion yuan, covering an area of about 450 mu and a total construction area of about 500,000 square meters. Upon completion, it will provide 10 professional exhibition halls, 30 perennial exhibition halls,12,000 standard booths and 800 business offices. The project is located on the north side of huinan town in Nanhui District, which is the main traffic road between Pudong International Airport and Yangshan Deepwater Port. Its planning and design is inspired by the shape of the Pentagon, which is divided into five regions: Europe, America, Asia, Australia and Africa. Shanghai Wujiao World Trade Mall was developed by McGonagall Real Estate Co., Ltd., Wenzhou Huaneng Automobile Group Co., Ltd. and Wenshanghu Changning. ● Highlights of the model: In the 20th century, Shanghai established the national strategy of building "four centers"-international economic, financial, trade and shipping centers. Shanghai's development strategy moved eastward, investing hundreds of billions to build two international hub ports, Pudong International Airport and Yangshan International Deepwater Port, and establishing the first bonded port in China, and Shanghai entered the marine age. As a supporting region of the three national strategies, Nanhui's development has been integrated into Shanghai's overall development strategy, and it has jumped from the back garden of Shanghai to the forefront of China's reform and development. Since 2005, the municipal government began to implement the "Pudong-Nanhui" linkage development strategy. Nanhui will not only become the core functional area for Shanghai to build an international shipping center, but also support the 20 10 World Expo and connect with the China International Multinational Procurement Conference. Located in the north of Huinan New Town in Nanhui District, Wujiao World Trade Center, a multinational procurement center in Shanghai, is the hinterland center of the Golden Triangle consisting of Lujiazui Financial and Trade Zone, Waigaoqiao Port Area, Pudong International Airport and Yangshan International Deepwater Port. Relying on the unique geographical location advantage of Shanghai Nanhui, introducing the international planning and design concept, and using the operation mode of two-way transnational procurement, we will build a multinational procurement center integrating exhibition, transaction, commerce, exhibition, logistics and warehousing, build a multi-functional, all-round, strong radiation, large circulation and internationalization two-way procurement platform for global suppliers and buyers, and independently develop a "Heaven and Earth Connect" e-commerce system that organically combines virtual and real transactions. According to the Shanghai Foreign Economic Commission, if Shanghai is to be built into a multinational procurement center, the current exhibition facilities are far from meeting the demand, and the exhibition area of the World Trade Center of the Pentagon will exceed the total area of the five major exhibition and trade centers in Shanghai. " The successful cooperation between Shanghai Multinational Procurement Center and World Trade Center of Pentagon will certainly provide huge business opportunities and an important platform for Shanghai's foreign trade development and the trade business of Chinese and foreign merchants. "Hu Changning said. As a super-large international procurement center, Pentagon World Trade Center has two exhibition trading platforms and four service systems: first, the main market service system (main exhibition trading platform) provides information, exhibition, trading, logistics warehousing and conference forums for suppliers and buyers; The second is the virtual market service system (virtual display trading platform), which establishes a powerful e-commerce system so that global suppliers and buyers can conduct transactions in the e-commerce system of the Pentagon World Trade Center without leaving home; The third is a one-stop government service system. Foreign trade, industry and commerce, commodity inspection, customs, taxation, visas and other departments will be stationed in shopping malls to provide convenient services for Chinese and foreign merchants on the spot; Fourth, a diversified business service system, including business centers, banks, post offices, restaurants, entertainment and other supporting services. In 2005, the unveiling ceremony of the World Trade Center of Shanghai Pentagon was held ceremoniously, which indicated that the World Trade Center of Pentagon was formally incorporated into the transnational procurement system of Shanghai municipal government and became the entity platform of Shanghai transnational procurement center. ● Expert comments: It is perfectly connected with Shanghai International Procurement Center, supporting the 20 10 Shanghai World Expo and building an international procurement platform. Shanghai Pentagon World Trade Center is gradually transforming from a small market to an international procurement platform. Its appearance makes us understand that the commercial market can not only serve ordinary people, but also serve domestic and foreign government agencies. The positioning of Jiaxing International Electrical Appliance City must create business opportunities ● Project Overview: International Electrical Appliance City is located in the core area of Nanhu District, Jiaxing, with a total investment of 65.438+0.2 billion yuan, covering an area of about 300 mu and a construction area of about 300,000 square meters. There are more than 65,438+0,000 shops in the market, mainly two-story buildings above ground. The whole region mainly deals in electromechanical, hardware fasteners, instruments and meters, high and low voltage electrical appliances, etc. This is a brand display. International Electric City was developed by Zhongchuang Real Estate Co., Ltd., with its chairman Cai Liping from Taishun, Wenzhou, vice-president of Wenzhou Chamber of Commerce in Jiaxing, vice-president of Wenzhou Chamber of Commerce in Taicang, Jiangsu, vice-president of Wenzhou Taishun Foreign Entrepreneurs Association, vice-president of Shanghai Jiaotong University Real Estate CEO Alumni Association, and vice-chairman of Hardware and Electromechanical Professional Committee of China Electronic Commerce Association. Successfully operated a number of professional market projects such as Shanghai Evergrande Building Materials Wholesale Market, Jiangsu Kunshan Yifeng Decoration City and Taicang International Five-star Hotel. ● Highlights of the model: Jiaxing, as a development prospect in recent years, deserves more and more attention. Jiaxing Nanhu Lake is located in the center of Shanghai Economic Circle, Taihu Economic Circle and Hangzhou Bay Economic Circle, bordering Shanghai, Hangzhou and Jiangsu. From the perspective of economic development, Jiaxing county (city, district) has all entered the top 30 of the top 100 counties in China, and there are 337 professional markets in the city, of which 48 are over 100 million yuan. The success of the huge economic model of professional market formed over the years has brought unprecedented development opportunities to the professional market. Within an hour's drive from Nanhu in Jiaxing, there are three megacities: Shanghai, Suzhou and Hangzhou. Within a two-hour drive, Zhejiang has Nanjing, Wuxi, Changzhou, Shaoxing and Ningbo. Together with large, medium and small cities, these cities have formed a strong regional industrial support, and then combined with counties and cities in Jiaxing to form a stronger industrial support. In addition, the Jiaxing municipal government has also given great support to the International Electrical Appliance City, which is not only listed as a key practical project of the municipal government, but also given considerable tax and other policy support. International Electrical Appliance City is the strategy of attracting investment first. In May this year, the National Development and Reform Commission, the Nanhu District Government and the government and enterprises of the International Electrical Appliance City jointly established the "International Cooperation Base for Electrical Appliance Industry Clusters", taking the base as a platform to promote global investment to a higher level. Since last year, the International Electrical Appliance City has made every effort to attract investment from all over the country. At the same time, International Electrical Appliance City is a key commercial project in Jiaxing during the 11th Five-Year Plan period. He is a member of Zhejiang Electrical Appliance Industry Association and vice chairman of the Hardware and Electromechanical Professional Committee of China Electronic Commerce Association. He has truly realized the promotion strategy of "government+association+experts" and maximized social resources to serve enterprises. For any commercial real estate project, the early positioning is very important. According to the developer of the project, in fact, in the initial planning of Jiaxing International Electric City, a large part of the products were planned to have three floors. Later, after a lot of rigorous market research, the third floor is relatively more difficult for merchants to operate. Therefore, Zhongchuang Real Estate resolutely gave up its profit and changed to the second floor. Although the profits of developers are less, in the long run, this is a responsible move for the market and business owners, and it will be recognized and successful by the market.