Cai Hu's industrial view

Traditional e-commerce can only make money by explosions.

-What does e-commerce in the 3.0 era make money? In the 2.0 era, traditional e-commerce must rely on explosions. No explosion, no business. However, in the era of mobile Internet, the role of explosions has been greatly weakened. Users trust word of mouth more than advertising. Any product, as long as there are enough bright spots, even if it is small and beautiful, can be successful!

The core of O2O is consumption decision.

-We think the biggest difference between O2O and traditional e-commerce is that the core of traditional e-commerce is transaction, and transaction is the core of traditional e-commerce B2C or C2C. Similarly, the biggest core of our O2O is consumption decision, because many things can't happen offline.

Never regarded Sina or Tencent Weibo as competitors.

-From a strategic perspective, I have never regarded Sina or Tencent Weibo as our competitors. Our strategic positioning must be partnership. Just like Pinterest and facebook, it is a cooperative relationship, and traffic will transfer to each other. What we do is what Tencent and Sina Weibo can't do. We provide it with content and applications, and at the same time make its users more satisfied.

The threshold of O2O is far greater than that of group buying.

—— The threshold of ——O2O is far greater than that of group purchase. The product form of group purchase is very simple, and more is operation. Therefore, the largest group buying website is the sales team, which is a sales-driven business model, but the products are similar and there is no big change. But for O2O, product and operation are two indispensable links. At the same time, O2O has higher requirements for capital, so I think O2O has resources to do.

Aloha is a partner in an entity enterprise.

The difference between life service e-commerce and traditional e-commerce services is that it is not a competitor of offline entities, but a partner. The bigger the traditional e-commerce, the greater the offline damage. Aloha can help users make consumption decisions and guide transactions to offline businesses.

O2O is half seawater and half flame.

-After nearly a year of exploration, I really feel that O2O is a blue ocean, and this market will have unimaginable huge business opportunities. However, in the process of our attempt, both users, shops and platforms have encountered many difficulties and challenges. There is no place in this place where there is no hidden fire pit or even fire.

It's not O2O based on reliability, it's all bullshit.

-Cai Hu believes that since the core of O2O is to provide consumption decisions, "reliability" is particularly important, and it is also an urgent problem to be solved online and offline. In this regard, he even thinks: "All O2O that is not based on reliability is nonsense, even a scam."

Five Key Factors of O2O Success

—— Cai Hu believes that there are five key factors for the success of O2O: First, sufficient operational capacity, loyalty and stickiness of merchants; Second, it has enough ability to operate users, and the user loyalty and stickiness are high; The third is a healthy and sustainable business model; Fourth, we must have sufficient financial strength; The fifth is the competition of the team's comprehensive strength.