How does the fruit industry break the traditional business model?

The fruit industry wants to break the traditional business model, which is nothing more than e-commerce model, brand operation model and membership model. However, in order to break the business model of the traditional fruit industry, we still need those once popular words-"Internet thinking" and "O2O" members.

1. E-commerce mode

In other words, learning _ orange's industrialized production+standardized enterprise management+Internet thinking marketing completely subverts the traditional model from production, supply and sales, and is suitable for cutting into a single fruit variety.

2. Brand operation mode

Brand joining mode is also a primary "Internet thinking" mode. We can learn from the OEM mode of industrialized products and the Mengniu mode of that year-to create a brand-new fruit sales terminal brand, that is, all local fruits are uniformly labeled with this terminal brand, and then a standardized access mechanism is made from the brand side to strictly control the quality of upstream fruits and the standardized service management of brand franchise stores.

3.O2O membership mode

This business model is more suitable for the era of mobile internet, belonging to the marketing side, and those who get the channel win the world. We can start with the establishment of an offline store membership system. At present, many fruit shops are adopting this model, such as membership cards and prepaid membership cards. However, after many fruit shops apply for membership cards, the service for members is limited to buying fruit discounts, which is still not enough.

At present, the services provided by many membership-based fruit shops for members will certainly extend to the popular membership-based games such as building communities and splitting communities.